NextGen Sales Leaders21 Jul 2025

From Personal Trainer to Lead Gen Expert: Tyler Mounce on Modern Outbound

Episode Summary:

Join us on this episode of the NextGen Sales Leader Podcast as Ben Reed sits down with Tyler Mounce, the founder of Amplis, a lead generation agency based in Orange County, California.

Tyler shares his journey from a career in personal training to founding a marketing agency that specializes in lead generation for bootstrapped service businesses.

Dive into the evolving world of outbound marketing, the nuances of cold email vs. LinkedIn outreach, and the challenges and opportunities facing early-stage agencies in 2025.

What You Will Learn:

How Tyler transitioned from personal training and marketing to founding Amplis.
The unique struggles of lead gen for service-based businesses and how Amplis solves them.
Why cold email is harder than ever and what channels are working now.
How to qualify clients beyond just business metrics using psychographics.
The rising importance of human connection and “old-school sales” in a hyper-automated world.
Tyler’s hot take on the limits of AI and how it's shaping modern entrepreneurship.

Featured Guest: Tyler Mounce – Founder of Amplis, a marketing agency focused on scalable lead generation for service businesses.

Connect with Tyler:

Website: https://www.amplis.co
LinkedIn: https://www.linkedin.com/in/tylermounce/

Host: Ben Reed, host of the NextGen Sales Leader Podcast.

Connect with Ben:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
Join our FREE B2B Scaling Group for Founders: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600
Work with Ben: https://www.nextgensalessystems.com/

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leader Podcast for the latest B2B growth, outbound, and sales strategies. If you found value in today’s episode, please leave us a review!

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