#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

Send a text For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s entertainment landscape, nostalgia alone isn’t enough. To thrive, the brand has leaned into partnerships, fandom, and digital innovation that bring their intellectual properties to life in new and engaging ways. Lindsey Camell, Head of Partners...

Episoder(513)

Melissa West, Director of Product Solutions, PDI

Melissa West, Director of Product Solutions, PDI

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and...

16 Jun 202017min

Alicia Mowder, Head of US Marketing at Circle K

Alicia Mowder, Head of US Marketing at Circle K

Send a text When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the list...

15 Jun 202025min

Marti Beller, President, Kobie Marketing

Marti Beller, President, Kobie Marketing

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and...

1 Jun 202027min

Susan Frech, Co-Founder and CEO, Social Media Link

Susan Frech, Co-Founder and CEO, Social Media Link

Send a text In this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand lo...

1 Jun 202015min

Christian Selchau-Hansen, CEO, Formation

Christian Selchau-Hansen, CEO, Formation

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and...

1 Jun 202022min

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences an...

1 Jun 202013min

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Send a text In this Loyalty360 Thought Leadership video, we sit down with Guy Cierzan, Managing Partner, Loyalty of ICF Next. Our discussion with Guy includes information on his role, customer loyalty...

28 Mai 202022min

Len Covello, Chief Technology Officer, Engage People

Len Covello, Chief Technology Officer, Engage People

Send a text What if, as a brand, you could tap into the loyalty currency in your customers’ pockets? What if you could add use of that currency to your best customers’ journeys? What if you could give...

28 Mai 202010min

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