The Hidden Psychology Behind Every Purchase ft. Rory Sutherland

The Hidden Psychology Behind Every Purchase ft. Rory Sutherland

⚡ Clever marketing tactics can often shift us away from what’s important - as advertisers look for fresh ways to exploit our psychology. So, when it comes to your health, how do you stay savvy in a world which is pulling your attention in the wrong direction?

💬 Rory Sutherland is one of the world’s foremost experts on marketing and human behaviour. He’s an author, columnist and Vice Chairman of the Ogilvy advertising company. He guides us through the inner workings of the human mind - and we’re not as logical as we think.

🎧 Stay tuned to find out:

➡ Why the human brain is susceptible to certain marketing tactics

➡︎ Why protein beat fibre to become the posterboy for health

➡︎ How the microbiome has been hijacked by marketers

➡︎  Why habit stacking can health you stick to your health goals

➡︎ How narratives can be flipped to a marketer’s advantage

📕 Chapters

(0:00) The invisible tricks used by marketers

(6:02) Protein v Fibre: A marketing battle

(11:12) Hijacking the microbiome to sell health products

(20:59) Placebo effect of health products: The science of skeuomorphism

(27:39) What you really need to know about marketing tactics

📱 Connect with me:

TikTok: https://www.instagram.com/drkaranrajan

YouTube: https://www.youtube.com/@DrKaran

Instagram: https://www.tiktok.com/@dr.karanr

📱 Connect with Rory:

YouTube: https://www.youtube.com/@RorySutherland-UK/

TikTok: https://www.tiktok.com/@rorysutherlandclips

X: https://x.com/rorysutherland

🔥 Get my free weekly newsletter filled with easy to action health tips, interesting facts and science to fill your curiosity: https://drkaran.beehiiv.com/subscribe

🔥 For more useful science for your everyday life, grab my best selling book “This Book May Save Your Life”: https://geni.us/DrKaranBook

🎙️ An OG Podcasts production.

Episoder(102)

The Ultimate Guide to CBD - Dr Jeff Chen

The Ultimate Guide to CBD - Dr Jeff Chen

“Like most other herbal medicines, CBD is understudied, unregulated, and often wrongly vilified.” -Dr Jeff Chen Dr Jeff Chen is co-founder of Radicle Science and is doing tons of research advancing ou...

21 Jun 202452min

The Problem with Ozempic - Dr Andres Acosta

The Problem with Ozempic - Dr Andres Acosta

“Ozempic has changed the conversation around obesity. Unfortunately a lot of people are misusing the medication.” -Dr Andres Acosta Dr Andres Acosta is an obesity expert at the Mayo Clinic, and regula...

14 Jun 202454min

Why Medicine Has Failed Women’s Health - Dr Jen Gunter

Why Medicine Has Failed Women’s Health - Dr Jen Gunter

“Women’s pain and women’s suffering has just been ignored” -Dr Jen Gunter Dr Jen Gunter is an OB/GYN, known for busting myths about women’s health online. She’s the author of Blood, The Menstruation M...

7 Jun 20241h

The Government Has Lied to You About Psychedelics! Science and Benefits of Hallucinogenic Drugs - Professor David Nutt

The Government Has Lied to You About Psychedelics! Science and Benefits of Hallucinogenic Drugs - Professor David Nutt

“The last 55 years of banning psychedelics is the worst censorship of research in the history of the world.” -Professor David Nutt Professor David Nutt is THE go-to expert on psychedelics. His charity...

31 Mai 202450min

How to Feed Your GUT the RIGHT way - with Dr James Kinross

How to Feed Your GUT the RIGHT way - with Dr James Kinross

“It’s not that we’ve lost some microbes, it’s actually that we’ve gained others. And the ones that we’ve gained are causing us harm.” Professor James Kinross is a world-leading microbiome expert and b...

24 Mai 202455min

The Science of Naps and How Sleep Boosts Memory and Focus - with Professor Gina Poe

The Science of Naps and How Sleep Boosts Memory and Focus - with Professor Gina Poe

“Instead of taking a coffee break, take a nap break!” -Professor Gina Poe Professor Gina Poe is a world renowned neuroscientist who runs Poe Lab at UCLA, which investigates the role of sleep in learni...

17 Mai 202459min

Populært innen Helse

fastlegen
rss-gukild-johaug
hvordan-har-du-det-mann
lydartikler-fra-aftenposten
psykodrama
leger-om-livet
rss-garne-damer
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
foreldreradet
hormonelle-frida
morten-ramm-lar-kakla-ga-til-du-sovner
rss-lopedrommen
hjernesterk
klimaks
g-punktet
bak-fasaden-en-reise-i-livet-med-sykepleier-ine
hverdagspsyken
treningsprat
helsetipspodden
kjed-deg-i-sovn-verdens-kjedeligste-podcast