151: Matt Gregory – Fast Tracking Future Leaders

151: Matt Gregory – Fast Tracking Future Leaders

Guest: Matt Gregory

Guest Bio:

Matt Gregory's story is one of quiet transformation, shaping the brokerage division from within while never losing the drive to help clients. A strategist and mentor, he co-founded the Office Brokerage Group, launched the firm's Fast Track training program, and has closed 1,200-plus deals worth more than $810 million. Clients value his mix of precision, urgency, and clear foresight; colleagues value his commitment to developing future leaders. Having recently earned his broker's license, Matt now serves NAI Ohio Equities in an official Management-Level Broker capacity, bringing even greater authority to the guidance he provides.

Education: BA Communication - The Ohio State University

Professional Affiliations: SIOR, CCIM

Matt continues to pair strategic vision with hands-on coaching, ensuring both clients and the next generation of brokers achieve their full potential.

Key Points:

Career Background & Path into Real Estate

While studying at The Ohio State University, he interned at Ohio Equities, helping modernize their marketing and tech systems. After graduation, he became Director of Information Technology for the firm. Over time, he was drawn into sales after assisting agents with listing presentations and realizing he enjoyed the client-facing, persuasive side of the business. Encouraged by the company’s owner, Sandy Simpson, he got his real estate license and transitioned into brokerage.

View on Selling

Matt prefers to think of sales as education, advising, and consulting rather than traditional selling. His philosophy: “Educate clients so they can make confident, informed decisions.” He defines selling as persuading someone of value, aligning with the dictionary meaning of “to sell.” He believes in consultative selling—building trust through information, not pressure.

Fast Track Program (Training for New Agents)

Originally created in 2006, revived and redesigned in 2023 under his leadership. Matt discusses in depth the structure of the Fast Track Program he designed and uses to train new agents. The Goal: give three years of experience in one year to reduce new-agent failure and speed up success.

Hiring & Recruiting Philosophy

Matt looks for candidates who are confident but not arrogant, emotionally intelligent and adaptable, self-motivated and resilient, and realistic about the long sales cycle in commercial real estate. The recruitment process he uses is multiple conversations (3–4 meetings), both formal and informal, emphasis on intuition and relationship-building, not just testing, considers diversity in career stages and backgrounds (new grads, mid-career switchers, experienced professionals), and avoids personality assessments; it relies on observation and cultural fit.

Leadership & Management Style

Matt's biggest management challenge is balancing autonomy and oversight. He wants agents to feel empowered but not reckless. Some agents over-communicate; others under-communicate—he strives for a healthy middle ground. He focuses on mentorship, working directly on deals with new agents to model behaviors and decision-making. Matt encourages agents to become future leaders, not just team players.

Outcomes & Culture

Strong retention and development culture—agents tend to stay long-term. Emphasis on learning, collaboration, and shared success. Fast Track alumni are performing well and contributing to the firm’s growth. The company’s local reputation attracts new candidates organically.

Guest Links:

Website: https://www.ohioequities.com/brokers/mgregory.html

LinkedIn: https://www.linkedin.com/in/mgregoryohioequities/

Facebook: https://www.facebook.com/mjgreg

Twitter: http://www.x.com/officegrp

Instagram: http://www.instagram.com/officegrp

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.

Episoder(151)

063: Lorraine Dineen – Becoming a Sales Athlete

063: Lorraine Dineen – Becoming a Sales Athlete

Guest: Lorraine Dineen   Guest Bio: As an Employee Benefits Consultant at USI, I assist employers in designing cost-effective, long-term strategic plans to meet the benefit plan needs of their employees. We focus on cost control through innovative risk financing tools. USI is a leading insurance brokerage and consulting firm also delivering property and casualty, personal risk, program, and retirement solutions to large risk management clients, middle market companies, and individuals.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

2 Okt 202328min

062: Doug C. Brown – CEO Sales Strategies

062: Doug C. Brown – CEO Sales Strategies

Guest: Doug C. Brown Guest Bio: Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He is the creator of the Top 1% Academy, where he trains on how to sell to buyers, whether they be CEOs, business owners, or entrepreneurs, and how to be in the top 1% of sales earners doing so. Guest Links: The Art and Science of Being a Nonstop 1% Earner in Sales www.ceosalesstrategies.com/1PE Contact: doug@ceosalesstrategies.com https://www.linkedin.com/in/dougbrown123/   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

25 Sep 202330min

061: Dan Fantasia- Sales Recruiting Above the Treeline

061: Dan Fantasia- Sales Recruiting Above the Treeline

Guest: Dan Fantasia   Guest Bio: Dan Fantasia has been in the field of sales recruiting since 1997 and founded Treeline in 2001. His exclusive focus on helping companies build world-class, elite sales teams has helped to change the lives of over 3,300 sales professionals. Dan has built a deep knowledge of what it takes to build and grow a top-producing business.   Guest Links: https://www.treelineinc.com/contact-us/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

18 Sep 202328min

060: Gene Plotkin – Managing Enterprise Sales

060: Gene Plotkin – Managing Enterprise Sales

Guest: Gene Plotkin   Guest Bio: Gene Plotkin is an accomplished Sales leader with a diverse range of experience in revenue-driving roles. Over the past 17 years, he has excelled in various positions, both as an individual contributor and as a leader, across a wide spectrum of companies, spanning from early-stage startups to global enterprises. Presently, Gene is the VP of Corporate Sales at Mimeo, where he leads the Enterprise Sales Team, playing a pivotal role in driving the company's sales strategies and growth initiatives.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

11 Sep 202338min

059: Jeff Goldberg – Become a Sales Pro

059: Jeff Goldberg – Become a Sales Pro

Guest: Jeff Goldberg   Guest Bio: Jeff Goldberg is a sales coach and trainer with almost 50 years of experience. He works with both individuals and organizations internationally to help them achieve measurable and sustainable sales increases. He's also the founder of The Sales Pro Network.   Guest Links: “Prospecting – It’s All About the Campaign”   In this video, sales trainer Jeff Goldberg discusses the reason to use a blended approach to your prospecting efforts. (Less than 5 minutes)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

4 Sep 202327min

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

Guest:  Wendy Weiss   Guest Bio: Wendy Weiss is the founder of the Salesology® Prospecting Method that generates predictable sales revenue. She is an author, speaker, sales trainer and sales coach and is recognized as a leading authority on lead generation, new business development and sales. Clients include Avon Products, ADP, New York Life and thousands of entrepreneurs throughout the world. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications. She is the author of The Sales Winner’s Handbook Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women Opening Doors & Closing Sales. A former ballet dancer, Wendy believes everything she knows in life and business she learned in ballet class. From warmups to rehearsals, she shows her clients how to perform at their best and close all the sales they need.   Guest Links: Watch Wendy’s Dance Video   Title: God Bless the Child Choreographer: Ginger Thatcher Title of Music & Artist Credits: Title of Music, God Bless the Child Artist, Annie Lennox Composer, Billie Holiday & Arthur Herzog, Jr. Dancer: Wendy Weiss   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

31 Jul 202330min

057: Doug Sandler – Nice Guy on Podcasting

057: Doug Sandler – Nice Guy on Podcasting

Guest: Doug Sandler   Guest Bio: Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing and launch services. His Nice Guys podcast, with over 1,300 episodes has been downloaded 5 million times, in more than 175 countries.   Guest Links: www.TurnkeyPodcast.com/money    Books: Nice Guys Finish First  Imagine: 30 Days to A New You Nice Guys Finish First by Doug Sandler (2015)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

24 Jul 202333min

056: Barbara Spector – Make Smart Moves

056: Barbara Spector – Make Smart Moves

Guest: Barbara Spector    Guest Bio: Barbara Spector, Founder and CEO of SmartMoves, Inc., helps existing sales teams from industries as varied as banking, high technology, and building products to fully discover what is needed to grow sales by at least 17% or more. Since 1997, her company, Smart Moves Inc. has guided her clients to deploy a little-known but proven process that saves time, and money, and takes the guesswork out of how to drive reliable and escalating sales growth during the best or even the most challenging times. Barbara’s proven process helps executives and sales leaders uncover solutions that address all the unknowns which inhibit them from accelerating their top-line revenue, improving their mindset, and developing the right strategies and action plans. You and your listeners will enjoy her lively comments that awaken new ways of thinking about the most important asset in all companies—your top performing salespeople.   Guest Links: Learn the 9 sales mindsets that allow salespeople to close more deals:  http://theguide.vip  How to reach me:  vipchatwithbarb.com OR my website: smartmovesinc.com   AND a particular landing page relevant to our content today: https://www.smartmovesinc.com/sales-force-evaluation     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

17 Jul 202332min

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