Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers
CX Today22 Okt 2025

Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers

As someone who’s felt the pain of clunky handoffs and fuzzy diagnostics, I care about tools that make customer journeys clearer and kinder. Maestro is Operata’s most ambitious step yet, expanding CX Observability from a primarily Amazon Connect footprint to 50+ CCaaS, Voice AI, AI customer service, CPaaS, and CRM platforms. It introduces a unified Customer Journey Trace, a smarter CX Copilot powered by AWS Bedrock and OpenAI GPT-5.0, and an open developer approach with an Insights Library and...

Episoder(374)

Why Customer Service Experience Is Getting Worse (and How Leaders Can Fix It)

Why Customer Service Experience Is Getting Worse (and How Leaders Can Fix It)

In this interview, he explains why service is slipping despite heavy investment, where AI helps (and where it doesn’t), and the practical steps leaders can take to rebuild CSX from the frontline up. ...

16 Feb 29min

No Breach, Real Risk: The Data Privacy Threats CX Leaders Can’t Ignore

No Breach, Real Risk: The Data Privacy Threats CX Leaders Can’t Ignore

When headlines scream "data leak" but companies claim "no breach," customers are left confused—and trust takes a hit. In this CX Today interview, Ron Zayas, CEO of Ironwall by Incogni, explains why a ...

12 Feb 17min

AI Hype Is Over – Now Contact Centers Need Results

AI Hype Is Over – Now Contact Centers Need Results

In this CX Today interview, Associate Editor, Rhys Fisher, speaks with Sundeep Boughan, Director of Sales Engineering at Puzzel, to unpack findings from the company's latest State of the Contact Centr...

12 Feb 18min

Modernizing the Contact Center with AI: Rebecca Wettemann on Rethinking Metrics, Handoffs, and Agent Experience

Modernizing the Contact Center with AI: Rebecca Wettemann on Rethinking Metrics, Handoffs, and Agent Experience

In this CX Today interview, Valoir Principal Rebecca Wettemann explains why time-based metrics like AHT and FCR need a rethink—and what leaders should measure instead, from outcome quality and AI-to-h...

10 Feb 29min

Are AI Layoffs Breaking Customer Experience?

Are AI Layoffs Breaking Customer Experience?

In this discussion, CX Today’s Rhys Fisher speaks with Jim Eckes, Founder of TieTechnology, about the growing backlash against AI-first customer service strategies. With Amazon layoffs and rushed au...

9 Feb 20min

The AI Arms Race: Uncovering the Billion-Dollar Shift in Contact Centers

The AI Arms Race: Uncovering the Billion-Dollar Shift in Contact Centers

Rhys Fisher sits down with James Hughes, VP of Solutions at Sabio, to explore what’s really happening behind the scenes of AI’s rapid rise in the contact center world. With more than two decades of i...

4 Feb 19min

Third-party AI risk: the vendor questions CX must ask (before procurement signs)

Third-party AI risk: the vendor questions CX must ask (before procurement signs)

Find out why leaders are rushing into AI under pressure from boards, competitors, and vendors, often without truly understanding how it works or putting the right guardrails in place. Adrian explains ...

3 Feb 32min

The Death of Hold Music Why Waiting on the Line Is Over - Zendesk

The Death of Hold Music Why Waiting on the Line Is Over - Zendesk

Waiting on hold has become a cultural meme for a reason. People now experience “instant” everywhere else, food deliveries, banking, streaming. So when support asks them to wait, it doesn’t feel normal...

3 Feb 26min

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