2169: AWIN - MarTech Chat on Understanding Gen Z and Millennials

2169: AWIN - MarTech Chat on Understanding Gen Z and Millennials

One is the largest generation in the US, and the other is at the forefront of shaping expectations for brands — so how does marketing to Gen Z and millennials really work? Millennials, born between 1981-1996, make up 23% of the global population and 21% of the US population, meaning they are the largest demographic by age.

Gen Z refers to people born between the mid to late '90s and the 2010s and is the most diverse generation in human history. Despite some being close in age, they vary significantly in the type of marketing that resonates with them. For example, Millennials are known for driving a perfect aesthetic, while Gen Z rejected the trend by actively trying to avoid it.

This means that to appeal to both generations, businesses must strike the perfect balance of authentic and 'real' while also offering the same sense of aspiration. Carissa Flinders shares with me her insights on what technology each generation is using and how brands can leverage tech to better communicate with audiences.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(2000)

Moving From AI Experiments to Autonomous Operations With Dynatrace

Moving From AI Experiments to Autonomous Operations With Dynatrace

What must happen before a business can trust AI agents to detect and resolve operational problems without waiting for human intervention? In this episode of Tech Talks Daily, I speak with Josh Clay, R...

30 Jul 28min

How Saviynt Zuma Secures AI Agents With Zero Trust

How Saviynt Zuma Secures AI Agents With Zero Trust

How can businesses secure AI agents that read sensitive information, update systems and communicate with other agents on behalf of employees? In this episode of Tech Talks Daily, I speak with Sachin N...

29 Jul 34min

Running Enterprise Computer Vision on CPUs With Ultralytics YOLO26

Running Enterprise Computer Vision on CPUs With Ultralytics YOLO26

What becomes possible when enterprise computer vision no longer depends on expensive GPU infrastructure? In this episode of Tech Talks Daily, I speak with Glenn Jocher, founder and CEO of Ultralytics,...

29 Jul 25min

How Equifax Connects AI Data and Human Support in Government Services

How Equifax Connects AI Data and Human Support in Government Services

What can private companies learn from government caseworkers about adopting automation and using data more effectively? In this episode of Tech Talks Daily, I speak with David Turner, General Manager ...

28 Jul 26min

How Ensono is Building AI Resilience Beyond a Single Model

How Ensono is Building AI Resilience Beyond a Single Model

What happens when an AI experiment becomes a production service that your employees, customers, and daily operations depend upon? In this episode of Tech Talks Daily, I speak with Brian Klingbeil, Chi...

27 Jul 28min

How RedStone is Connecting Financial AI Agents to Verifiable Data

How RedStone is Connecting Financial AI Agents to Verifiable Data

What happens when an autonomous AI agent makes a financial decision using inaccurate, outdated, or poorly synchronized data? In this episode of Tech Talks Daily, I speak with Marcin Kaźmierczak, cofou...

26 Jul 25min

How Craftable is Using AI to Protect Restaurant Margins and Human Hospitality

How Craftable is Using AI to Protect Restaurant Margins and Human Hospitality

What if a restaurant could identify a margin problem while the ingredients were still being unloaded, rather than discovering it several weeks later? In this episode of Tech Talks Daily, I speak with ...

26 Jul 28min

How Valliance Fixes the Enterprise AI ROI Problem

How Valliance Fixes the Enterprise AI ROI Problem

Why do so many enterprise AI initiatives begin with impressive demonstrations but struggle to produce measurable business value? In this episode of Tech Talks Daily, I speak with Dom Selvon, CTO and v...

25 Jul 30min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
stopp-verden
popradet
rss-gukild-johaug
fotballpodden-2
aftenpodden-usa
hanna-de-heldige
dine-penger-pengeradet
rss-ness
det-store-bildet
e24-podden
rss-penger-polser-og-politikk
aftenbla-bla
lydartikler-fra-aftenposten
unitedno
liverpoolno-pausepraten
rss-utenrikskomiteen-med-bogen-og-grasvik
oppdatert