Tech Talks Daily8 Des 2022

2198: Issuu - Big Tech's Responsibilities for the Future of Marketing and Publishing

Issuu is the world's largest SaaS content publishing and marketing platform. The Issuu Story Cloud empowers content creators to transform creative designs from static files into web-optimized assets for every marketing channel, including web, mobile, social, email, and more.

Joe Hyrkin, CEO of Issuu, the Omni-channel content tools and publishing platform, joins me on today's episode of Tech Talks Daily. We discuss how the Issuu Story Cloud enables millions of global marketers, brands, creators, and publishers to digitally share and monetize their longer-form quality content and create marketing materials.

We discuss big tech's responsibilities for the future of marketing & publishing, the workflow mentality shift among enterprises, and streamlining processes strategically amidst a recession. Finally, we discuss what is driving the creator economy, the future of publishing, and what's next for Issuu and other brands in this space.

About Joe

Joe joined Issuu in early 2013 after more than 20 years of leading startup/growth companies in executive, business development, and product roles. He served as CEO of Reverb during two rounds of financing; in addition, as head of SingleFeed, Joe oversaw that firm's acquisition by Alibaba. Before that, Joe held sales and leadership positions at Gala Interactive, Yahoo, Flickr, and Virage. He directed the Economist Group's business in China and has extensive board and tech-advisor experience. Joe was educated at the State University of New York in Albany and as a foreign student at Beijing Normal University in China.

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