2273: Kobalt - How Technology is Empowering Music Creators
Tech Talks Daily17 Feb 2023

2273: Kobalt - How Technology is Empowering Music Creators

Professor Giana M Eckhardt from King's Business School and Willard Ahdritz from Kobalt join me on Tech Talks Daily. Today's topic is how Kobalt leverages technology, to provide music publishing services and promote social responsibility within the music industry.

Kobalt's innovative technology has set them apart from other companies, enabling them to process royalty payments almost instantly and providing unparalleled fairness and transparency in the industry. This is in stark contrast to other tech companies accused of exploiting artists, such as Spotify and YouTube, who pay only a small amount per play.

However, Kobalt's commitment to using technology for good has paid off, as other major players are now forced to follow suit in response to the demands of their clients. Despite this, competitors will struggle to match Kobalt's level of trust and authenticity, as evidenced by the growing number of big names moving their catalogs to Kobalt, including Lorde and Paul McCartney.

I learn how Kobalt has successfully leveraged technology to build a brand centered around purpose-led branding, appealing to both artists and consumers who value transparency and fairness. We discuss how this has led to strong loyalty for both artists and consumers, solidifying Kobalt's position as a leader in the music publishing industry.

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