Episode 19: Service Offerings Explained

Episode 19: Service Offerings Explained

Service offerings form the bridge between a service provider and the consumers who benefit from their services. In this episode, we’ll define what an offering is in ITIL terms — a formal description of one or more services, goods, or resources presented to a target consumer group. We’ll break down the components of offerings, which can include tangible goods, access to resources, and service actions. You’ll learn how offerings can be packaged, customized, and positioned to meet the needs of different customer segments, and why this matters both for business strategy and for exam preparation.

We’ll also highlight how offerings create clarity. For example, a software company might provide a basic tier with limited features, a premium tier with full functionality, and additional warranty levels like 24/7 support. These structured offerings help organizations communicate clearly and set expectations, making them essential for both customer satisfaction and organizational success. This episode was produced by BareMetalCyber.com.

Episoder(59)

Episode 27: Keep It Simple and Practical — Avoiding Complexity

Episode 27: Keep It Simple and Practical — Avoiding Complexity

Complexity is one of the biggest threats to efficiency, and ITIL’s principle “Keep It Simple and Practical” addresses this directly. In this episode, we’ll explore how simplicity reduces errors, accel...

1 Sep 202528min

Episode 26: Think and Work Holistically — The Big Picture

Episode 26: Think and Work Holistically — The Big Picture

ITIL emphasizes that no element of a service operates in isolation, and this is captured in the guiding principle “Think and Work Holistically.” In this episode, we’ll explain how services, practices,...

1 Sep 202525min

Episode 25: Collaborate and Promote Visibility — Team and Transparency

Episode 25: Collaborate and Promote Visibility — Team and Transparency

No service can succeed in isolation, which is why collaboration is essential in ITIL’s framework. In this episode, we’ll examine the guiding principle “Collaborate and Promote Visibility,” which empha...

1 Sep 202528min

Episode 24: Progress Iteratively with Feedback — Why Small Steps Matter

Episode 24: Progress Iteratively with Feedback — Why Small Steps Matter

Big-bang changes often fail because they are too risky and too complex. The principle “Progress Iteratively with Feedback” reminds us that improvement should come in manageable steps, each guided by l...

1 Sep 202528min

Episode 23: Start Where You Are — Assess Before You Build

Episode 23: Start Where You Are — Assess Before You Build

Change and improvement are constant in IT, but too often organizations throw away what already works. This guiding principle, “Start Where You Are,” encourages you to first assess the current state be...

1 Sep 202526min

Episode 22: Focus on Value — Customer First

Episode 22: Focus on Value — Customer First

The first guiding principle is “Focus on Value,” and it captures the essence of why IT services exist at all. In this episode, we’ll explore how every decision, process, and improvement effort should ...

1 Sep 202530min

Episode 21: What Are Guiding Principles?

Episode 21: What Are Guiding Principles?

Guiding principles are one of the most distinctive features of ITIL 4, offering simple yet powerful advice that can be applied universally across organizations and situations. In this episode, we’ll i...

1 Sep 202530min

Episode 20: Service Relationships: Provision, Consumption, Management

Episode 20: Service Relationships: Provision, Consumption, Management

Services don’t exist in a vacuum — they exist in relationships between providers and consumers. In this episode, we’ll examine the ITIL concept of service relationships, which involve three main eleme...

1 Sep 202529min

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