How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Episoder(659)

Denim Wars | Lord of the Flies | 5

Denim Wars | Lord of the Flies | 5

It's the '80s and Levi's is far out in front in the battle for denim dominance. But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's an...

16 Nov 202024min

Denim Wars | From Freak to Chic | 4

Denim Wars | From Freak to Chic | 4

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it l...

11 Nov 202024min

Denim Wars | Storming the Castle | 3

Denim Wars | Storming the Castle | 3

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, t...

9 Nov 202023min

Denim Wars | Old Western Blues | 2

Denim Wars | Old Western Blues | 2

It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.But when a wandering tailor approaches Strauss with a revolutionary idea, his business t...

4 Nov 202023min

Denim Wars | Cowboys & Indigos | 1

Denim Wars | Cowboys & Indigos | 1

It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.So when a craze for the Old West boosts d...

2 Nov 202022min

Pandemic Economy: Best of Business Wars Daily   | 8

Pandemic Economy: Best of Business Wars Daily | 8

COVID-19 has flipped the economy on its head. But the pandemic’s new normal has also created new opportunities. Against all odds, some businesses are actually thriving -- and we’re not just talking ab...

28 Okt 202024min

Gallo: Godfathers Of Wine | The Gallo Family Today | 7

Gallo: Godfathers Of Wine | The Gallo Family Today | 7

When Ernest and Joseph Gallo died in 2007, decades after their brother Julio, it put an end to a family saga that had stretched for the better part of a century. But the company the brothers founded i...

26 Okt 202031min

Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6

Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6

It’s the 1980’s and Gallo rockets to the top of the new lucrative wine cooler market with a brilliant ad campaign for its Bartles and Jaymes brand. But long held resentments, buried secrets and lurkin...

21 Okt 202026min

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