How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Episoder(665)

Netflix vs Blockbuster - Interview with Rich Greenfield | 8

Netflix vs Blockbuster - Interview with Rich Greenfield | 8

Rich Greenfield is a tech and media analyst with BTIG who’s been covering this battle in some capacity for decades. We had the chance to talk to him in depth on today’s episode.Follow Rich on Twitter ...

22 Feb 201823min

Netflix vs Blockbuster - The Way We Watch | 7

Netflix vs Blockbuster - The Way We Watch | 7

Netflix goes from being a streaming company to a movement in which consumers all over the world decide what show to watch -- and when and how they watch them. The future that Reed Hastings and Marc Ra...

20 Feb 201824min

Netflix vs Blockbuster - Binge | 6

Netflix vs Blockbuster - Binge | 6

Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was o...

15 Feb 201823min

Netflix vs Blockbuster - HBO Gets In The Ring | 5

Netflix vs Blockbuster - HBO Gets In The Ring | 5

We take a step back to explore how a little company called Home Box Office went from serving B-movies to 325 homes in Wilkes Barre, Pennsylvania to become the juggernaut that we know as HBO. In the pr...

13 Feb 201826min

Netflix vs Blockbuster - The Digital Divide | 4

Netflix vs Blockbuster - The Digital Divide | 4

You know that expression “content is king”? Well it turns out, sometimes it’s not. Sometimes it’s a hard-working algorithm that burrows into customer habits and viewing patterns. With that, Netflix ha...

8 Feb 201822min

Netflix vs Blockbuster - Dirty Tricks | 3

Netflix vs Blockbuster - Dirty Tricks | 3

Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the books to get inside Netflix. Sometimes they succeeded - sending “housewives” into wareho...

6 Feb 201822min

Netflix vs Blockbuster - Origins | 2

Netflix vs Blockbuster - Origins | 2

After Hastings pleaded with Antioco to buy Blockbuster Online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer ...

6 Feb 201819min

Netflix vs Blockbuster - Sudden Death | 1

Netflix vs Blockbuster - Sudden Death | 1

This is Episode 1 of an 8-part series on the brutal business battle between Netflix and Blockbuster, and later HBO.It all started around 1997, with a guy named Marc Randolph and his mathematician frie...

6 Feb 201827min

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