How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Episoder(676)

The First Computer War - Betting the Store | 5

The First Computer War - Betting the Store | 5

It’s 1961. Since his father retired 5 years earlier, Thomas Watson Jr pushed to modernize IBM from the top down. New management, new ideas, newer, faster, machines. The company has grown, employing 1,...

3 Mai 201824min

The First Computer War - Abdication | 4

The First Computer War - Abdication | 4

In Episode 1 the UNIVAC successfully predicted that Eisenhower would win the 1952 election. In Philadelphia, a champagne hangover quickly settled in over the Remington Rand building, the company elate...

1 Mai 201825min

The First Computer War - IBM versus The UNIVAC | 3

The First Computer War - IBM versus The UNIVAC | 3

What’s a 16% market share when the public thinks you have more? A potential anti-trust suit, if you’re IBM. Watson Jr. sees a potential lawsuit as a way out from under his father’s control. Sr. sees h...

26 Apr 201823min

The First Computer War - Father, Son, and The Future | 2

The First Computer War - Father, Son, and The Future | 2

How do you really “get ahead” in a war? Sometimes you don’t have to do anything, you just wait for your opponent to fumble.And in the late 1940s, IBM’s CEO Thomas Watson Sr., did. He’s just beginning ...

24 Apr 201824min

The First Computer War - The Electronic Brain | 1

The First Computer War - The Electronic Brain | 1

With so much information at our fingertips, it’s hard to remember that we haven’t always walked around with supercomputers in our pockets. In fact, in 1952, CBS thought that Americans would find it SO...

19 Apr 201822min

Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7

Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7

What's that? Up in the sky? It's another episode of Business Wars. Today we're talking to two super guests, Reed Tucker is a journalist living in New York City, and the author of the book Slugfest: In...

12 Apr 201843min

Marvel vs DC - The Cinematic Universe | 6

Marvel vs DC - The Cinematic Universe | 6

After more than 50 years of fighting for the hearts and attention spans of millions of readers, television viewers, and movie-goers - who wins this war? Is it DC, the original comic company company be...

10 Apr 201826min

Marvel vs DC - Big Screen Heroes | 5

Marvel vs DC - Big Screen Heroes | 5

Appearances on radio programs, television shows and thousands of comic books - all just another day in the life of a superhero. But to get a larger than life hero onto a larger than life screen, there...

5 Apr 201823min

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