How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Episoder(665)

Coke vs Pepsi - No Sacred Cows | 5

Coke vs Pepsi - No Sacred Cows | 5

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new...

30 Aug 201826min

Coke vs Pepsi - The Imitator's Revenge | 4

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for o...

28 Aug 201823min

Coke vs Pepsi - Cola über Alles | 3

Coke vs Pepsi - Cola über Alles | 3

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, C...

23 Aug 201824min

Coke vs Pepsi - Candy Monster | 2

Coke vs Pepsi - Candy Monster | 2

The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not...

21 Aug 201826min

Coke vs Pepsi - Cocaine is King | 1

Coke vs Pepsi - Cocaine is King | 1

In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city a...

16 Aug 201825min

eBay vs PayPal - Interview with Kara Swisher | 7

eBay vs PayPal - Interview with Kara Swisher | 7

We hope you enjoyed our series on eBay vs PayPal. Here to discuss her thoughts on the PayPal mafia alums is Kara Swisher. Swisher is the self-described "grumpy lady of tech" and host of the podcast Re...

14 Aug 201824min

eBay vs PayPal - Outta the Gate | 6

eBay vs PayPal - Outta the Gate | 6

PayPal is running out of time. The online payment service is hauling in new users, but its bottom line is bleeding red. Without a buyer to pump it full of cash soon, the company could go under. Should...

9 Aug 201823min

eBay vs PayPal - Breaking Up Is Hard To Do | 5

eBay vs PayPal - Breaking Up Is Hard To Do | 5

By late 2000, PayPal and X.com are yoked together, with X.com CEO Elon Musk leading the newly combined company. But it’s a rocky marriage: PayPal’s founders clash with their new leader over everything...

7 Aug 201824min

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