Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE
CX Today29 Okt 2025

Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE

CX Today's Charlie Mitchell hosts a conversation about how mapping out customer service experience and uniting the team around those maps. To dig into the challenges and opportunities, he's joined by: Katie Stabler, Founder of CULTIVATE Customer Experience by Design Paul Hughes, Head of CX Sales for the UK, Ireland & South Africa at Mitel Early in the discussion, Stabler emphasizes why journey mapping often falls short, and how bias, poor data application, and siloed thinking can dera...

Episoder(363)

Customer Research Strategy that Delivers Optimal Customer Experiences

Customer Research Strategy that Delivers Optimal Customer Experiences

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify. In this session, we discuss: What's top of mind for marketing and CX leaders regarding their customer research ...

9 Okt 20248min

Contact Center AI: The Opportunities and Risks for Insurers

Contact Center AI: The Opportunities and Risks for Insurers

CX Today's Charlie Mitchell introduces a discussion about contact center AI, and the opportunities and risks for insurers. For this conversation, he's joined by two industry experts: Jacob Gardiner, S...

1 Okt 202439min

Why You Still Need Your Agents In a World of GenAI

Why You Still Need Your Agents In a World of GenAI

CX Today's Charlie Mitchell hosts Michelle Couture, Global Product Marketing Lead for Customer Experience at Zoom. In this session, we discuss the following: How does Zoom transform the role of AI wit...

30 Sep 202412min

Exploring the Transformative Power a Best-in-Category Tech Stack can have on Customer Support

Exploring the Transformative Power a Best-in-Category Tech Stack can have on Customer Support

CX Today's Susie Harrison hosts Evaluagent CCO James Marscheider and Archit Kumar, Partnerships Manager at Assembled. In this episode, we consider: The top-line benefits of integrating QA and performa...

30 Sep 20249min

Big CX News - A Dreamforce 2024 Review ft. Agentforce, Own Company, CCaaS Pilot Program, & More

Big CX News - A Dreamforce 2024 Review ft. Agentforce, Own Company, CCaaS Pilot Program, & More

Watch on YouTube. CX Today's Charlie Mitchell presents a rundown of Dreamforce 2024, Salesforce's hallmark annual event. He's joined by five prominent CX analysts to dissect the headlines, including: ...

26 Sep 202444min

How to Get the Most Value from Your CCaaS Investment

How to Get the Most Value from Your CCaaS Investment

CX Today's Charlie Mitchell hosts Jo Sverre Lindem, Chief Customer Officer at Puzzel. We consider how contact centers can get the most out of your CCaaS investment, discussing: Where have many CCaaS p...

24 Sep 202418min

Challenges & Opportunities: What Has 2024 Taught Us About AI in Contact Centers?

Challenges & Opportunities: What Has 2024 Taught Us About AI in Contact Centers?

CX Today's Charlie Mitchell hosts Steve Blood, VP of Market Intelligence and Evangelism at Five9. We reflect on 2024, considering the challenges and opportunities of contact center AI. In doing so, we...

23 Sep 202420min

How to Navigate the Transition from On-Premise to Cloud Contact Centers

How to Navigate the Transition from On-Premise to Cloud Contact Centers

CX Today's Susie Harrison joined Puzzel CEO Frederic Laziou to discuss the transition from on-premise to cloud. In this conversation we cover: The reasons enterprises stay on-prem or move to the cloud...

19 Sep 202412min

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