Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE
CX Today29 Okt 2025

Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE

CX Today's Charlie Mitchell hosts a conversation about how mapping out customer service experience and uniting the team around those maps. To dig into the challenges and opportunities, he's joined by: Katie Stabler, Founder of CULTIVATE Customer Experience by Design Paul Hughes, Head of CX Sales for the UK, Ireland & South Africa at Mitel Early in the discussion, Stabler emphasizes why journey mapping often falls short, and how bias, poor data application, and siloed thinking can dera...

Episoder(362)

Supporting the Contact Centre Agent of the Future

Supporting the Contact Centre Agent of the Future

CX Today's Charlie Mitchell hosts Nerys Corfield, Director of Injection Consulting, and Genefa Murphy, Chief Marketing Officer at Five9. In this session, we discuss the following trends: How the conta...

7 Okt 202217min

The Future of Voice

The Future of Voice

CX Today's Charlie Mitchell hosts Stuart Dorman, Chief Innovation Officer, Sabio. In this session, we assess the future of voice in CX, discussing: The role of voice in CXVoice innovations, from bots ...

5 Okt 202219min

Integrating Microsoft Teams Into the Contact Center: A Microsoft Engineer's Advice

Integrating Microsoft Teams Into the Contact Center: A Microsoft Engineer's Advice

CX Today's Charlie Mitchell hosts Shervin Shaffie, Principal Technical Specialist at Microsoft. In this session, we consider how to integrate Microsoft Teams with the contact center, discussing: Why s...

27 Sep 202216min

Assessing AI Maturity in the Contact Center

Assessing AI Maturity in the Contact Center

CX Today's Sandra Radlovački hosts Antonio Gonzalez, Senior Manager of Industries Research & Insights, Talkdesk. In this session we discuss the following: What is curbing contact centre leaders' AI am...

26 Sep 202213min

Making Magical Moments in CX

Making Magical Moments in CX

CX Today's Rob Scott hosts Gayathri Krishnamurthy, AVP, Product Marketing at RingCentral. It goes without saying that #contactcenter leaders need to create fast, responsive, and frictionless experie...

14 Sep 202217min

Who is Leading the Customer Engagement Platform Space?

Who is Leading the Customer Engagement Platform Space?

CX Today's Charlie Mitchell hosts Mila D'Antonio, Principal Analyst at Omdia. In this session, we analyze Omdia's latest research into the customer engagement platform space, discussing: Why customer ...

8 Sep 202211min

Understanding Customer Intent in the Contact Centre

Understanding Customer Intent in the Contact Centre

CX Today's Sandra Radlovački hosts Kevin McGachy, Head of AI and Automation Solutions, Sabio. In this session, we discuss the following: Why is capturing customer intent so important?What process do y...

1 Sep 202217min

Rethink Contact Center Automation and Add Collaborative Intelligence!

Rethink Contact Center Automation and Add Collaborative Intelligence!

CX Today's Charlie Mitchell hosts Callan Schebella, EVP of Product Management at Five9. In this session, we consider CX automation and how collaborative intelligence can help. In doing so, we discuss:...

30 Aug 202215min

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