13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

-----------------------------

OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(284)

132. What Skiing Taught Me About Taking Business Risks with Ted Ligety

132. What Skiing Taught Me About Taking Business Risks with Ted Ligety

In episode 132 of the Outdoor Minimalist podcast, we finally enter the world of snowsports and skiing with one of America's skiing legends, Ted Ligety.  Ted Ligety is one of America's greatest ski rac...

6 Mai 202428min

FOREVER CHEMICALS: The Path Ahead - Remediation and Clean Up

FOREVER CHEMICALS: The Path Ahead - Remediation and Clean Up

Throughout this ten-part series, scientists, lawyers, advocates, and product producers all weighed in on our worldwide PFAS problem. While, yes, we have come a long way in understanding the scope of t...

1 Mai 202435min

131. Navigating Postpartum Motherhood with the Help of Nature with Madelaine Anderson

131. Navigating Postpartum Motherhood with the Help of Nature with Madelaine Anderson

In episode 131, we dive even deeper into how becoming a mother can influence the importance of nature in our lives. More specifically, my guest, Madelaine Anderson, shares her journey of navigating p...

29 Apr 202443min

FOREVER CHEMICALS: PFAS as a Cautionary Tale

FOREVER CHEMICALS: PFAS as a Cautionary Tale

Throughout this series, we’ve learned not only about how harmful PFAS is as a class of chemicals but also what the outdoor industry is doing to address the issue. While we may have started too late, w...

24 Apr 202430min

130. Harvesting Nature: Culinary Conservation and Ethical Hunting with Justin Townsend

130. Harvesting Nature: Culinary Conservation and Ethical Hunting with Justin Townsend

In episode 130 of the Outdoor Minimalist podcast, we introduce the idea of Culinary Conservation. Forewarning: if you haven’t eaten or are hungry now, you’ll be starving by the end of this episode.  I...

22 Apr 202424min

Recreate Responsibly this Earth Day by Following the Leave No Trace 7 Principles

Recreate Responsibly this Earth Day by Following the Leave No Trace 7 Principles

Celebrate this Earth Day by getting outside and following the Leave No Trace seven principles.  Earth Day  is the perfect opportunity to enjoy our planet’s beauty, while considering how to preserve it...

20 Apr 202417min

FOREVER CHEMICALS: Are PFAS-Free Products Possible?

FOREVER CHEMICALS: Are PFAS-Free Products Possible?

It seems that many brands are moving in the right direction in terms of phasing PFAS out of their products, but one of the many aspects complicating this process is the potential for contamination. I...

17 Apr 202433min

129. Are Compostable Plastics Greenwashing? with Brandon Leeds

129. Are Compostable Plastics Greenwashing? with Brandon Leeds

In episode 129 of the Outdoor Minimalist podcast, we return to a highly requested topic area on the show: product packaging.  By now, we all know that plastic is a problem, but what are the alternativ...

15 Apr 202418min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
popradet
stopp-verden
det-store-bildet
fotballpodden-2
nokon-ma-ga
dine-penger-pengeradet
rss-gukild-johaug
hanna-de-heldige
lydartikler-fra-aftenposten
rss-ness
aftenbla-bla
rss-dannet-uten-piano
rss-utenrikskomiteen-med-bogen-og-grasvik
chit-chat-med-helle
rss-penger-polser-og-politikk
e24-podden