13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(284)

FOREVER CHEMICALS: Phasing Out PFAS in US Apparel

FOREVER CHEMICALS: Phasing Out PFAS in US Apparel

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128. An Inside Look at Sawyer's Clean Water Projects with Katie "Oats" Houston

128. An Inside Look at Sawyer's Clean Water Projects with Katie "Oats" Houston

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8 Apr 202426min

FOREVER CHEMICALS: European Companies Are Far Ahead

FOREVER CHEMICALS: European Companies Are Far Ahead

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127. A Call to the Outdoor Industry: We Need to do More and Make Less with Rick Saez

127. A Call to the Outdoor Industry: We Need to do More and Make Less with Rick Saez

Episode 127 of the Outdoor Minimalist podcast is an open letter to the outdoor industry—a call to action to do more and make less. If you’ve followed this podcast for a while, you know we are all abo...

1 Apr 202426min

FOREVER CHEMICALS: Did We Ever Need PFAS in Our Outdoor Gear?

FOREVER CHEMICALS: Did We Ever Need PFAS in Our Outdoor Gear?

As more regulations come into play, many outdoor brands have moved the needle and promised to phase PFAS out of their products and apparel by 2025.  While this is great news, what’s curious as a consu...

25 Mar 202426min

FOREVER CHEMICALS: The Rise and Limitations of PFAS Regulations

FOREVER CHEMICALS: The Rise and Limitations of PFAS Regulations

Regulatory efforts across the globe have been pushing for removing certain types of PFAS in specific product categories. Still, there are many limitations, and regulators often receive pushback from c...

18 Mar 202444min

FOREVER CHEMICALS: PFAS in the Outdoor Industry: A Performance Chemistry

FOREVER CHEMICALS: PFAS in the Outdoor Industry: A Performance Chemistry

In episode three of the Forever Chemicals ten-part podcast series, we give an overview of how PFAS is used in modern-day production, and get an inside look at why it became a performance chemistry in ...

11 Mar 202431min

FOREVER CHEMICALS: A Brief History of How PFAS Poisoned the World

FOREVER CHEMICALS: A Brief History of How PFAS Poisoned the World

PFAS are a large class of chemicals that have been used since the late 1930s. What makes them particularly hazardous is that they are persistent and difficult to break down. That means all the PFAS th...

10 Mar 202433min

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