13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(282)

86. Homemade Backpacking Meals for Special Diets with Elon Jones

86. Homemade Backpacking Meals for Special Diets with Elon Jones

Do you have dietary restrictions that prevent you from being able to eat pre-made backpacking meals? Or do you need help finding backpacking recipes that fit your special dietary needs?  In episode 86...

15 Mai 202331min

85. A Bear Biologist's Tips for Respecting Wildlife and Being Bear Aware with Garrett Tovey

85. A Bear Biologist's Tips for Respecting Wildlife and Being Bear Aware with Garrett Tovey

In episode 85 of the Outdoor Minimalist podcast, I had the pleasure of sitting down and chatting about all things grizzly bears and being bear-aware when recreating outside. I have a healthy fear of b...

8 Mai 202331min

84. Take Ownership of Your Influence Through Action with Sensi Graves

84. Take Ownership of Your Influence Through Action with Sensi Graves

In episode 84 of the Outdoor Minimalist podcast, we explore the idea of taking ownership of your influence through action. Every single one of us, no matter our reach, has an influence within our comm...

1 Mai 202333min

83. Creating a Sustainable Work Culture in the Outdoor Industry with Gina McClard

83. Creating a Sustainable Work Culture in the Outdoor Industry with Gina McClard

In episode 83 of the Outdoor Minimalist podcast, I had the pleasure of sitting down with two individuals working together to create more equity in the workplace and answering the question: how are peo...

24 Apr 202334min

EARTH DAY SPECIAL: Maximize Your Outdoor Life While Creating a Minimalist Lifestyle (Humans Outside interview with Meg)

EARTH DAY SPECIAL: Maximize Your Outdoor Life While Creating a Minimalist Lifestyle (Humans Outside interview with Meg)

Audio provided courtesy of Amy Buschatz, creator and host of the Humans Outside podcast. The more time you spend outside, the more you might be thinking about doing what you can to make sure the thin...

22 Apr 202346min

82. Creating a More Adaptive Hiking Space with Tish Scolnik

82. Creating a More Adaptive Hiking Space with Tish Scolnik

In episode 82 of the Outdoor Minimalist podcast, we are talking about creating a more adaptive hiking space and other ways to make outdoor recreation more accessible for all. Every body, no matter the...

17 Apr 202324min

81. How Do You Define Adventure? with Chris Christie

81. How Do You Define Adventure? with Chris Christie

In episode 81 of the Outdoor Minimalist podcast, I had the pleasure of chatting with Chris Christie about adventure, finding your passions, and what defines us as humans during every phase of our live...

10 Apr 202330min

80. Inclusive and Mindful Product Design with Charlotte Young Bowens

80. Inclusive and Mindful Product Design with Charlotte Young Bowens

In episode 80 of the Outdoor Minimalist podcast, we are returning to the topic of product design. For this episode specifically, I had the pleasure of interviewing a product developer and entrepreneur...

3 Apr 202333min

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