13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(284)

81. How Do You Define Adventure? with Chris Christie

81. How Do You Define Adventure? with Chris Christie

In episode 81 of the Outdoor Minimalist podcast, I had the pleasure of chatting with Chris Christie about adventure, finding your passions, and what defines us as humans during every phase of our live...

10 Apr 202330min

80. Inclusive and Mindful Product Design with Charlotte Young Bowens

80. Inclusive and Mindful Product Design with Charlotte Young Bowens

In episode 80 of the Outdoor Minimalist podcast, we are returning to the topic of product design. For this episode specifically, I had the pleasure of interviewing a product developer and entrepreneur...

3 Apr 202333min

79. The Environmental Impact of Backpacking Meals with Backpacker's Pantry

79. The Environmental Impact of Backpacking Meals with Backpacker's Pantry

In episode 79 of the Outdoor Minimalist podcast, we discuss backpacking meals. We’ve discussed backcountry eating in terms of planning and low-waste efforts, but what goes into the manufacturing of pr...

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78. 7Rs: Rehome and Repurpose with Martin Armitage

78. 7Rs: Rehome and Repurpose with Martin Armitage

In episode 78 of the Outdoor Minimalist podcast, we return to some of the 7Rs of Outdoor Minimalism: rehome and repurpose. If you’ve listened to some of the earliest episodes, then you may be familiar...

20 Mar 202333min

77. What is Eco Anxiety? with Margo Stoney

77. What is Eco Anxiety? with Margo Stoney

In episode 77 of the Outdoor Minimalist podcast, we discuss eco-anxiety. If you’re someone that experiences anxiety regularly, then you may relate to this episode quite a lot. And while anxiety, in ge...

13 Mar 202330min

76. Grow Where You Are (Life in Motion interview with Meg)

76. Grow Where You Are (Life in Motion interview with Meg)

Learn more about Meg's background, how she got into writing, and the origins of the Outdoor Minimalist book in her interview with Jeremy Lux, host of the Life in Motion podcast. Life in Motion is bro...

6 Mar 202335min

75. Is Enrichment Necessary for Our Dogs? with Maeva Leblanc

75. Is Enrichment Necessary for Our Dogs? with Maeva Leblanc

In episode 75 of the Outdoor Minimalist podcast, we are returning to the topic of dogs. Since I know many listeners enjoy the company of a canine companion, I find it necessary to share tips and insig...

27 Feb 202332min

74. How to Start a Litter Cleanup Near You with Brian Bell

74. How to Start a Litter Cleanup Near You with Brian Bell

In episode 74 of the Outdoor Minimalist podcast, we discuss litter cleanups. In one of my earliest episodes, I interviewed Bill and Steve, founders of National Cleanup Day and Clean Trails, where they...

20 Feb 202332min

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