13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

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OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Episoder(282)

63. An Inside Look Into Changing Product Packaging Design with Shannon O'Grady

63. An Inside Look Into Changing Product Packaging Design with Shannon O'Grady

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62. In Field Gear Repair Tips You Need to Know with Whitney "Allgood" La Ruffa

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61. Tips for a More Sustainable Thanksgiving Celebration

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60. How Does Technology Impact Our Experience Outdoors? with Garrett Stevens

60. How Does Technology Impact Our Experience Outdoors? with Garrett Stevens

In episode 60 of the Outdoor Minimalist podcast, we are talking about the impact technology has had on outdoor recreation and how we experience outdoor adventures. There are both positives and negativ...

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59. 2022 Election Resources for Environmentally Minded Voters

59. 2022 Election Resources for Environmentally Minded Voters

Bill Nye the Science Guy said it best, “the main thing you can do about climate change isn’t recycling– it’s voting.” That’s why in episode 59 of the Outdoor Minimalist podcast, I am going to discuss ...

7 Nov 20229min

58. The Truth About Recycled Apparel with Bill Johnston

58. The Truth About Recycled Apparel with Bill Johnston

In episode 58 of the Outdoor Minimalist podcast, we are returning to one of my favorite topics of discussion: textiles. We are expanding on several other episodes that have dove into textile productio...

31 Okt 202244min

57. Max Your Inspiration, Not Your Impact (Guides Gone Wild Interview with Meg)

57. Max Your Inspiration, Not Your Impact (Guides Gone Wild Interview with Meg)

Tune into an interview with the Outdoor Minimalist host, Meg Carney, on the Guides Gone Wild podcast hosted by Jen Clark. Learn more about Meg's background, how the Outdoor Minimalist book/podcast ca...

24 Okt 202253min

56. Tips for a Low-Waste Halloween

56. Tips for a Low-Waste Halloween

Here are some tips and tricks I've come across to help minimize waste during your Halloween celebrations. Now, I don't know all of the best practices to cut out waste during the holidays, but this is ...

17 Okt 202213min

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