55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.

Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

OnX

WEBSITE: https://www.onxmaps.com/

APP: https://www.onxmaps.com/hunt/app

INSTAGRAM: https://www.instagram.com/onxhunt/

FACEBOOK: https://www.facebook.com/onxhunt

BECKY: https://www.instagram.com/rjmarcelliano/

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EPISODE RESOURCES

Leave No Trace

Tread Lightly

United By Blue

OnX Shared Ground Symposium

Episoder(285)

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198. How Wildfires Are Shaping Public Lands in the West with Jason Levine

198. How Wildfires Are Shaping Public Lands in the West with Jason Levine

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22 Sep 202534min

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Estes Park, Colorado, gateway to Rocky Mountain National Park, has long relied on its outdoor recreation economy. In fact, just a few years ago, it was outpacing the rest of Colorado in tourism growth...

15 Sep 202514min

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