55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.

Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

OnX

WEBSITE: https://www.onxmaps.com/

APP: https://www.onxmaps.com/hunt/app

INSTAGRAM: https://www.instagram.com/onxhunt/

FACEBOOK: https://www.facebook.com/onxhunt

BECKY: https://www.instagram.com/rjmarcelliano/

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EPISODE RESOURCES

Leave No Trace

Tread Lightly

United By Blue

OnX Shared Ground Symposium

Episoder(284)

204. Our Thoughts on the 2025 Outdoor Media Summit with Tarin O'Donnell

204. Our Thoughts on the 2025 Outdoor Media Summit with Tarin O'Donnell

The Outdoor Media Summit is an annual conference for media, marketers, PR, and brands to come together to collaborate and network. Although I've only attended the last two years, it has quickly become...

10 Nov 202551min

Public Lands Rule Comment Period, Roadless Forests Still Under Threat ft. Josh Hicks, and Chaco Canyon Protection Rollbacks ft. Sally Paez - Public Lands News (Nov 3 - 7)

Public Lands Rule Comment Period, Roadless Forests Still Under Threat ft. Josh Hicks, and Chaco Canyon Protection Rollbacks ft. Sally Paez - Public Lands News (Nov 3 - 7)

In the Outdoor Minimalist public lands news briefing for the week of November 3 - 7, we cover:- Public Lands Rule comment period ending on November 10thComment Here: https://www.regulations.gov/docume...

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203. Are Natural Fibers Making a Comeback in the Outdoor Industry? with Patrick Clark

For decades, the outdoor industry has celebrated innovation through synthetics—lighter, stronger, and more technical fabrics made from petroleum-based materials. But as we grapple with the environment...

3 Nov 202531min

Mike Lee's New Public Lands Proposals ft. Neal Clark, Over 500 New Oil & Gas Permits this Month, and Alaska's Fight for the Arctic - Public Lands News (Oct 27 - 31)

Mike Lee's New Public Lands Proposals ft. Neal Clark, Over 500 New Oil & Gas Permits this Month, and Alaska's Fight for the Arctic - Public Lands News (Oct 27 - 31)

Here's what happened during the week of October 27 - 31 with our Public Lands:- Mike Lee's three new proposals that threaten public lands with Neal Clark from the Southwest Utah Wilderness Alliance- N...

31 Okt 202520min

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202. Road Salt Threatens Our Freshwater Future with Brendan Wiltse

Depending on where you live, if you’ve ever driven a snowy mountain road or parked your car after a winter storm, you’ve probably seen that familiar crust of salt left behind. It’s easy to think of ro...

27 Okt 202519min

The Systematic Dismantling of 245 Million Acres of Public Lands with the Conservation Lands Foundation - Public Lands News (Oct 20 - 24)

The Systematic Dismantling of 245 Million Acres of Public Lands with the Conservation Lands Foundation - Public Lands News (Oct 20 - 24)

After a week off from our public lands news round-up, we are back with more updates as attacks on public lands continue despite the government shutdown. The government shutdown has many impacts on our...

24 Okt 202519min

201. What the Shutdown Really Means for our National Parks and Gateway Communities

201. What the Shutdown Really Means for our National Parks and Gateway Communities

In this episode, we visit Yosemite, Joshua Tree, and Sequoia–Kings Canyon to understand how the 2025 government shutdown is affecting park staff, local economies, and conservation efforts across the N...

20 Okt 202515min

Ski Expansion or Land Grab? ft. Steven Gnam, Land Management Plans Repealed ft. John Ruple, and Ambler Road Approval ft. Aaron Weiss - Public Lands News (Oct 6 - 10)

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This week on our public lands news round up for October 6 - 10, we cover:- Government shutdown enters it's 10th day with no end in sight- Mission Ridge ski expansion outside of Wenatchee, WA faces loc...

10 Okt 202533min

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