55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.

Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

OnX

WEBSITE: https://www.onxmaps.com/

APP: https://www.onxmaps.com/hunt/app

INSTAGRAM: https://www.instagram.com/onxhunt/

FACEBOOK: https://www.facebook.com/onxhunt

BECKY: https://www.instagram.com/rjmarcelliano/

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EPISODE RESOURCES

Leave No Trace

Tread Lightly

United By Blue

OnX Shared Ground Symposium

Episoder(282)

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207. How and Why to Get Involved with Local Trail Work with Chris Rizzo

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Hiatus

For over three years, the Outdoor Minimalist platform has been a big part of my existence and growth as a creative and journalist. I've put a lot into the show, especially this year when we added a Fr...

14 Nov 20252min

204. Our Thoughts on the 2025 Outdoor Media Summit with Tarin O'Donnell

204. Our Thoughts on the 2025 Outdoor Media Summit with Tarin O'Donnell

The Outdoor Media Summit is an annual conference for media, marketers, PR, and brands to come together to collaborate and network. Although I've only attended the last two years, it has quickly become...

10 Nov 202551min

Public Lands Rule Comment Period, Roadless Forests Still Under Threat ft. Josh Hicks, and Chaco Canyon Protection Rollbacks ft. Sally Paez - Public Lands News (Nov 3 - 7)

Public Lands Rule Comment Period, Roadless Forests Still Under Threat ft. Josh Hicks, and Chaco Canyon Protection Rollbacks ft. Sally Paez - Public Lands News (Nov 3 - 7)

In the Outdoor Minimalist public lands news briefing for the week of November 3 - 7, we cover:- Public Lands Rule comment period ending on November 10thComment Here: https://www.regulations.gov/docume...

7 Nov 202525min

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