55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.

Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-------------------------

Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

OnX

WEBSITE: https://www.onxmaps.com/

APP: https://www.onxmaps.com/hunt/app

INSTAGRAM: https://www.instagram.com/onxhunt/

FACEBOOK: https://www.facebook.com/onxhunt

BECKY: https://www.instagram.com/rjmarcelliano/

-------------------------

EPISODE RESOURCES

Leave No Trace

Tread Lightly

United By Blue

OnX Shared Ground Symposium

Episoder(285)

189. Trump's "Big Ugly Bill" Passed without Land Sales, but the Fight for Public Lands Continues with Land Tawney

189. Trump's "Big Ugly Bill" Passed without Land Sales, but the Fight for Public Lands Continues with Land Tawney

Remember when Mike Lee’s 3.3 million-acre land sales were making headlines, what felt like every few seconds? It was all over social media; every conservation organization was talking about it, and ev...

14 Jul 202529min

Trump's Budget Bill, Alligator Alcatraz, and More Layoffs Coming - Public Lands News (June 30 - July 11)

Trump's Budget Bill, Alligator Alcatraz, and More Layoffs Coming - Public Lands News (June 30 - July 11)

In this week’s episode, we cover sweeping public lands news from June 30 to July 11, including:The "Trump Tax" and what it means for public lands, drilling, and park funding (https://www.congress.gov/...

11 Jul 202514min

188. Patagonia's Guide for Climate Activists: 'Tools to Save Our Home Planet' with Nick Mucha

188. Patagonia's Guide for Climate Activists: 'Tools to Save Our Home Planet' with Nick Mucha

For today’s episode, we’re featuring a conversation Meg recorded with Nick Mucha, one of the editors of Patagonia’s new book: Tools to Save Our Home Planet: A Changemaker’s Guidebook and Patagonia's S...

30 Jun 202535min

1.2 Million Acres of Public Land Are Still for Sale - Public Land News (June 23 - 27)

1.2 Million Acres of Public Land Are Still for Sale - Public Land News (June 23 - 27)

This week, we’re breaking down one of the biggest public land threats in U.S. history. I sat down with Joshua Axelrod, Senior Policy Advocate at NRDC, to unpack the ongoing federal budget reconciliati...

27 Jun 202525min

187. The Making of Sustainable Apparel with Arms of Andes

187. The Making of Sustainable Apparel with Arms of Andes

From greenwashed marketing campaigns to the real, tangible challenges of sourcing natural materials and overhauling entrenched supply chains, creating truly sustainable clothing is no small feat. And ...

23 Jun 202548min

3.3 Million Acres of Public Lands For Sale - Public Lands News (June 16 - 20)

3.3 Million Acres of Public Lands For Sale - Public Lands News (June 16 - 20)

This week we cover:The Senate budget bill provision to sell 2–3.3 million acres of public land in 11 western states.The broad implications of bypassing environmental review, public comment, and Tribal...

20 Jun 202515min

186. What Climate Change Means for Adventure Travel with Leigh Barnes

186. What Climate Change Means for Adventure Travel with Leigh Barnes

We've discussed the many issues with travel on this show before, and while travel is never really that "good" for the environment, that doesn't mean that we shouldn't ever do it. Instead, I believe th...

16 Jun 202532min

DOJ Opinion Dismantles Antiquities Act Protections and NEPA Rollbacks - Public Lands News (June 9 - 13)

DOJ Opinion Dismantles Antiquities Act Protections and NEPA Rollbacks - Public Lands News (June 9 - 13)

This week, we take a deep dive into one of the most aggressive and coordinated efforts to undermine public lands protections, clean air rules, and historical integrity at our national parks in years. ...

13 Jun 202516min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
aftenpodden-usa
popradet
stopp-verden
lydartikler-fra-aftenposten
det-store-bildet
rss-gukild-johaug
dine-penger-pengeradet
nokon-ma-ga
fotballpodden-2
hanna-de-heldige
aftenbla-bla
rss-ness
rss-espen-lee-usensurert
rss-penger-polser-og-politikk
rss-dannet-uten-piano
frokostshowet-pa-p5
rss-utenrikskomiteen-med-bogen-og-grasvik