55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.

Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

OnX

WEBSITE: https://www.onxmaps.com/

APP: https://www.onxmaps.com/hunt/app

INSTAGRAM: https://www.instagram.com/onxhunt/

FACEBOOK: https://www.facebook.com/onxhunt

BECKY: https://www.instagram.com/rjmarcelliano/

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EPISODE RESOURCES

Leave No Trace

Tread Lightly

United By Blue

OnX Shared Ground Symposium

Episoder(285)

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In this episode, we're doing something a little different: a group breakdown of the new Netflix documentary Buy Now: The Shopping Conspiracy. This unsettling (and sometimes oddly playful) film looks i...

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Staffing Cuts at the National Park Service and Forest Service and an Uptick in Gas Lease Sales - Public Lands News (May 19 - 23)

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This week, we’re breaking down a sweeping federal budget package passed by the House on May 22 and what it means for America’s public lands, waters, and environmental protections.In this episode:The p...

23 Mai 20259min

182. Fostering Sustainabe Outdoor Habits as We Age with Linden Loren

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In episode 182 of the Outdoor Minimalist podcast, we have a conversation about something that every outdoor lover eventually has to reckon with: how do we keep doing the activities we love for as long...

19 Mai 202527min

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This week, we break down the whirlwind of public lands policy battles happening in Congress and at the Department of the Interior. But it’s not all grim. We also share a couple glimmers of good news, ...

16 Mai 202512min

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