HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

It was a love for Ricky Martin that started it all...

Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was. Beatriz is now a serial entrepreneur: her first venture, mitú, is published content for a growing young Latino market. Soon after selling mitú in 2020, she launched Suma Wealth to help young Latinos build wealth and navigate the complex American financial system.

This week on How I Built This Lab, Beatriz takes Guy on a journey through her career in media production and her more recent pivot to financial services. She also discusses the importance of a culture-first approach to serving Latino customers, and the interactive and educational approach her new company is taking to close the Latino wealth gap.

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Episoder(805)

Tripadvisor: Steve Kaufer

Tripadvisor: Steve Kaufer

Steve Kaufer got the idea for Tripadvisor in 1998 after spending way too many hours online, trying to figure out if a resort in Mexico was really as good as its brochure. When he launched a travel gui...

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HIBT Lab! Cruise: Kyle Vogt

HIBT Lab! Cruise: Kyle Vogt

Most of us are familiar with rideshare apps at this point. We tap a few buttons on a phone and...voila! A vehicle arrives to take you virtually anywhere you want to go. But what if these vehicles coul...

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Bluemercury: Marla and Barry Beck

Bluemercury: Marla and Barry Beck

The story of Bluemercury is packed with business lessons—for starters, it’s always good to have a backup plan. That’s what Marla and Barry Beck discovered in 1999, when they realized their startup onl...

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HIBT Lab! Universal Hydrogen: Paul Eremenko

HIBT Lab! Universal Hydrogen: Paul Eremenko

Commercial air travel has connected humans across the globe in extraordinary ways. This connection, however, comes with a cost: about a billion tons of carbon emissions annually. There’s been major pr...

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Culver's: Craig Culver

Culver's: Craig Culver

Craig Culver says that when he opened the first Culver’s restaurant in a small Wisconsin town, there were three cars in the parking lot on a good day – and two of them were his family’s. Those early y...

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ICYMI... HIBT Lab! Blogilates: Cassey Ho

ICYMI... HIBT Lab! Blogilates: Cassey Ho

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of ...

13 Okt 202234min

Wirecutter: Brian Lam

Wirecutter: Brian Lam

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with review...

10 Okt 20221h 9min

HIBT Lab! Against All Grain: Danielle Walker

HIBT Lab! Against All Grain: Danielle Walker

Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she be...

6 Okt 202246min

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