Heard @ Harvard Episode 6 - Marketing and Brand Purpose
Heard @ Harvard26 Nov 2020

Heard @ Harvard Episode 6 - Marketing and Brand Purpose

In episode 6 of Heard @ Harvard, we sat down with two of the brightest minds in B2B Marketing. Cat Dutton, Global Vice President of Marketing at Atos and Andrew Last, MD, Marketing, here at Harvard.

The conversation kicked off with a discussion around Cat and Andrew’s personal experiences of the year and the impact it has had on their work, which then led into a broader chat around how they think this years’ events have changed B2B Marketing.

We discussed the rise and importance of brand purpose, as well as who is currently doing it well and looked to the future to chat about what 2021 looks like for brands and agencies a like.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(15)

Heard @ Harvard Season 2 Episode 3 - Hear from tech CEO Dean Forbes

Heard @ Harvard Season 2 Episode 3 - Hear from tech CEO Dean Forbes

In episode 3 of the Heard @ Harvard podcast, Ellie & Louie chat to CEO Dean Forbes. Here we gain crucial insights - including Dean's lessons on leadership and how he thinks the tech market will look i...

8 Aug 202228min

Heard @ Harvard Season 2 Episode 2 - Agency life with Tik Tok sensation Rob Mayhew

Heard @ Harvard Season 2 Episode 2 - Agency life with Tik Tok sensation Rob Mayhew

In our first video Heard @ Harvard podcast, we talk to comedian, Tik Tok influencer and content guru, Rob Mayhew about influence, agency life, nostalgia and comedy in marketing and PR.

10 Mai 202241min

Heard @ Harvard Season 2 Episode 1 - Web 3: The good, the bad and the metaverse

Heard @ Harvard Season 2 Episode 1 - Web 3: The good, the bad and the metaverse

Welcome back to Heard @ Harvard's second season. For the first episode of this season, we are joined by Bodacious founder and self-proclaimed Web 3 optimist, Zoe Scaman, Louie and guest-host Jessie ge...

3 Mar 202242min

Heard @ Harvard Episode 12 - Customer Advocacy

Heard @ Harvard Episode 12 - Customer Advocacy

In our twelfth episode of Heard@Harvard, we had the pleasure to sit down with Emma Roffey, VP Marketing EMEAR at Cisco and our very own Andrew Last. Managing Director, Marketing. We uncovered how the ...

18 Nov 202136min

Heard @ Harvard Episode 11 - Pride

Heard @ Harvard Episode 11 - Pride

Last week, Pride Month came to an end. Harvard’s content for the month involved two Twitter takeovers highlighting LGBTQ+ tech icons and a list of our recommended educational content. Resharing previo...

6 Jul 202133min

Heard @ Harvard Episode 10 - Diversifying Comms

Heard @ Harvard Episode 10 - Diversifying Comms

In our tenth episode of Heard@Harvard, we had a brilliant conversation with Elizabeth Bananuka, Founder of The Blueprint and BME PR Pro’s. We kicked the conversation off by uncovering Elizabeth’s care...

24 Mai 202138min

Heard @ Harvard Episode 9 - Demanding Diversity

Heard @ Harvard Episode 9 - Demanding Diversity

In our latest episode of Heard@Harvard, we were thrilled to be joined by Louisa Joseph, Founder of BAME to Boardroom – an oganisation that coaches and develops individuals and helps progressive organi...

28 Apr 202133min

Heard @ Harvard Episode 8 - Covid 19, The Long-Term Legacy

Heard @ Harvard Episode 8 - Covid 19, The Long-Term Legacy

Following the release of our latest report, Covid-19 The Long-Term Legacy, myself and Pete Marcus sat down to discuss the findings with Chris Talago, PR/Comms Director at AWS and Stephen Shaw, Directo...

8 Apr 202132min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
teknisk-sett
energi-og-klima
tomprat-med-gunnar-tjomlid
nasjonal-sikkerhetsmyndighet-nsm
hans-petter-og-co
shifter
fornybaren
rss-snakk-om-sikkerhet
teknologi-og-mennesker
elektropodden
rss-ki-praten
i-loopen
rss-digitaliseringspadden
rss-plateprat
rss-alt-som-gar-pa-strom
rss-anleggspraten
smart-forklart
plattformpodden