Blizzard-Tecnica: 10 Years of Designing Women-Specific Skis & Boots
GEAR:3031 Okt 2025

Blizzard-Tecnica: 10 Years of Designing Women-Specific Skis & Boots

Do “women-specific” skis need to exist? What about ski boots? In our conversation today, Leslie Baker-Brown shares her thoughts after leading Blizzard-Tecnica’s Women2Women program for the past 10 years.

Few people have been as deeply involved with women’s ski gear — and the community of women in skiing — as Leslie. Today, she discusses what the landscape looked like 10 years ago; the details of how and why the Women2Women program designs truly women-specific products; the cases where a unisex approach makes more sense; why it’s so hard to find a 130-flex boot if you have small feet; how the industry has changed for the better; and more.

RELATED LINKS:

BLISTER+ Get Yourself Covered

Women2Women Home Page

Blizzard Black Pearl 88 Special Edition

CHECK OUT OUR YOUTUBE CHANNELS

Blister Studios (our new channel)

Blister Review (our original channel)

TOPICS & TIMES:

BLISTER+ Members (1:36)

Leslie’s History w/ Blizzard-Tecnica (3:15)

Formation of Women2Women Initiative (4:41)

Marketing to Women in the Early Years (8:45)

Current Trends (13:12)

Black Pearl Series (15:10)

Graphics (19:49)

Most Important Factors in Designing Women’s Gear (22:35)

Ski Boots (25:10)

Current Challenges (30:30)

Education (33:44)

Book and skis for kids, Hilaree, scholarship programs (39:21)

Community (42:30)

Unisex Gear (47:36)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED

Bikes & Big Ideas

Blister Podcast

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(409)

The Current State of GPS Sports Watches: COROS

The Current State of GPS Sports Watches: COROS

GPS sports watches are impressive little devices that are able to track and measure more and more things each year. But how do these devices actually work? How accurate are they? And what are the impo...

21 Aug 1h 8min

Reviewer Reports: The Health & Fitness Gear We're Using — or Avoiding

Reviewer Reports: The Health & Fitness Gear We're Using — or Avoiding

Nutrition apps? Body Composition Scales? Sleep Trackers? The category of home health & fitness tech is exploding, and Kristin Sinnott & Jonathan Ellsworth talk about the gear they've been using — or a...

14 Aug 50min

The Process of Having a Custom Ski Made for You

The Process of Having a Custom Ski Made for You

What’s the process like for having a custom ski built for you? What do you need to know? How much do you need to know about ski design? And are you someone who should consider it? Today, we’re going t...

7 Aug 55min

Wonder Woman, Ski Boots, & Why the Color of Your Ski Boots Matters

Wonder Woman, Ski Boots, & Why the Color of Your Ski Boots Matters

Today on The Vault, we’re sharing another momentous Blister moment: a section from the very first episode in a series that went on to become one of the biggest things — and arguably one of the best th...

4 Aug 13min

The Current State of High-Tech Footwear: Trends, Super Shoes, More

The Current State of High-Tech Footwear: Trends, Super Shoes, More

Footwear — running shoes, hiking shoes, walking shoes, etc — has never been more high-tech. Or confusing. Or expensive. It’s a wild world. So today, Jonathan talks with Blister’s running editor, Gordo...

31 Jul 53min

Wild Rye's 10-Year Journey w/ Founder, Cassie Abel

Wild Rye's 10-Year Journey w/ Founder, Cassie Abel

Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focused, technical outdoor apparel company back in 2...

24 Jul 46min

The Latest New Thing at Blister + Reviewer Reports

The Latest New Thing at Blister + Reviewer Reports

Jonathan and Kristin announce the latest new thing at Blister — ‘The Vault’ — then talk about some of their summer adventures, the new sports they’ve been getting into, and the new gear they’ve been u...

17 Jul 34min

 Gold Forcefields, Multi-Purpose Mountain Gear, & More w/ Outdoor Vitals

Gold Forcefields, Multi-Purpose Mountain Gear, & More w/ Outdoor Vitals

From thru-hikers to ski mountaineers and backpack hunters, Outdoor Vitals’ products have gained a very diverse following. To understand why, Luke Koppa sat down with Brigham Crane, their Product Desig...

10 Jul 49min

Populært innen Sport

fastlegen
viaplay-premier-league-pod
ballspark
rss-gukild-johaug
alt-fortalt
rss-tv-2-snakk-sport-2
viaplay-fantasy-premier-league
tv-2-spiss-vinkel
rabona
fantasyradet
fotballpreik
unitedno
rss-aftenball
breaking-marathon-limits
rotsekk-en-podcast-i-sort-hvitt
rss-youll-never-talk-alone-2
studio-a
liverpoolno-pausepraten
rss-fotball-fantasy-med-wessel-og-zerener
united-we-podkast