Strategic Storytelling, Authentic Branding & Owning the Spotlight with Amy Prenner

In this vibrant and eye-opening episode, Kelly Springer sits down with Amy Prenner, a veteran Hollywood publicist and founder of The Prenner Group, who has helped shape the media trajectory of some of the biggest brands and talent in the entertainment industry.

Amy opens up about her journey from aspiring news anchor to powerhouse publicist, detailing how pivotal moments—like navigating Hurricane Katrina while working with Wheel of Fortune—pushed her toward entrepreneurship and helped her build one of the most agile PR firms in the business.

They also dive into the power of authentic storytelling, owning your voice, and why now—more than ever—is the time for entrepreneurs and experts to lean into media visibility and turn their stories into national movements. Amy shares her strategies for creating magnetic brands, launching shows, distributing films, and pitching the press—plus a pro tip on book trailers that can skyrocket your visibility.

• Amy’s evolution from agent assistant to PR agency owner

• What it takes to make talent and brands media-worthy today

• Amy’s experience managing crisis comms during Hurricane Katrina for Wheel of Fortune

• Why personal brand is now more valuable than Bitcoin (literally!)

• The role of resilience, reinvention, and relevance in staying visible

• Why authenticity trumps perfection in today’s media landscape

• How to pitch the press, launch a podcast, or sell a TV concept

• Kelly’s behind-the-scenes story of how “Kelly’s Choice” got its name

• Why it’s time for experts (especially in nutrition) to take the spotlight

• The #1 overlooked tool to promote a book: the book trailer

• How Amy helps build visibility with major media, streaming platforms, and festivals

• Why everyone needs a narrative—and how to own yours

• Telling your story is your superpower. Vulnerability and honesty are what audiences crave.

• Your personal brand is your greatest asset. Don’t let it sit idle—build it before you need it.

• There is a lane for everyone. But you have to be bold enough to claim it.

• Media is no longer one-size-fits-all. Podcasts, Substack, and short-form video are democratizing influence.

• Success starts with a strong foundation. Strategy, consistency, and knowing your “why” make all the difference.

• Want to launch a book or TV show? Start with a compelling book trailer and a media pitch with purpose.

Create a Book Trailer.
If you’ve written a book and want it to get press attention, make a short, high-impact video (60–90 seconds) that introduces your story, your mission, and your voice. It’s your best chance to grab a producer or editor’s attention in today’s fast-paced world.

🌐 theprennergroup.com
📱 IG/Facebook: @theprennergroup

The New Weight Loss Era
✔️ Covers how to pair GLP-1 medications with a science-backed, personalized nutrition plan
✔️ Available in print, Kindle, and Audible formats
📖 Grab it on Amazon
🌐 Learn more: kellyschoice.org

💬 Topics Covered:🔥 Key Takeaways:🛠️ Pro Tip from Amy:📘 Amy’s Website:📗 Kelly’s Book: