Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

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Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
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Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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Episoder(982)

App Store Optimization for Apps Ready to Scale (Part 3/4)

App Store Optimization for Apps Ready to Scale (Part 3/4)

Is your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns. You will discover: - How do we structure ASO when we're ready to scale? - Part 1: Target higher traffic keywords - Part 2: Expand to other localizations - How to incorporate ASO into your UA strategy? Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/kgddQRMsS3o Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

15 Sep 202131min

852: How VersusGame Reached Over 7.5M Active Users

852: How VersusGame Reached Over 7.5M Active Users

Today's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7.5 million active users. You will discover: - How VersusGame all started and the many pivots it had - The onboarding flow test that led to 70% more signups - How he tested the MVP of the product - How creators are turning to VersusGame for additional revenue streams - The early marketing campaigns that worked really well - How the app re-engages users - What's one thing he knows today that he wishes he knew when he first started in 2018 - Best organic and paid marketing channel today John Vitti is the CEO of VersusGame. Show Mentions - Fav app: LinkedIn SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

9 Sep 202134min

Keyword Prioritization for App Store Optimization (Part 2/4)

Keyword Prioritization for App Store Optimization (Part 2/4)

After you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after branded keywords of your competitors? Topics covered: - How should you prioritize keywords - Should you try to rank for branded keywords Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/ySUE-YvwI4Y Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

8 Sep 202114min

The Anatomy Of A High Converting Mobile App

The Anatomy Of A High Converting Mobile App

Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours. You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins. Topics Covered: 02:48 - The Psych Framework to a great onboarding experience 16:23 - Should you position your app against another big app eg. "evernote killer" 18:09 - What's the advantage of App Radar when you have details in Google Play console 19:47 - Will Android users ever pay for anything? 24:08 - FAQs 4 fun App Audit 30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps? 39:28 - App attribution for Apple Search Ads 45:13 - Is it better to send traffic to website rather than the app? 50:00 - Should you launch both apps at the 50:00 51:32 - Proddy App Audit The Psych Framework: https://andrewchen.com/psychd-funnel-conversion/ You can watch this video: https://youtu.be/dgz8usXoDkE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

6 Sep 20211h 16min

851: From Influencer to Mobile App

851: From Influencer to Mobile App

Today's guest has 11 best-selling books, influenced over a million people with her courses, talks, interviews, videos and books. You will discover: - How she first got started in the breathing sciences - How she first got started with digital courses on the web - How she validated her app idea with digital courses first - Why it's important to find good technical co-founders - Key lessons from making the app - How she used her influencer friends to help promote the app Nevsah Fidan Karamehmet is the CEO and Founder of Breath Hub. Show Mentions - Fav app: Freetrade SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

2 Sep 202136min

How to Jumpstart Your App with App Store Optimization

How to Jumpstart Your App with App Store Optimization

Did you just launch your app? In this video you will discover all the different strategies to jumpstart your app with app store optimization (ASO). Joining me in this series is David Margaryan who is the Head of ASO at CheckASO.io. You will discover: - Foundation of keyword research - How to brainstorm your keywords - Why competitor analysis is so important - Should we focus on low competition keywords? - Should we have paid marketing from the very start? Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: http://youtu.be/06GbGI1i8UU Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

1 Sep 202119min

Apple Search Ads Best Practices

Apple Search Ads Best Practices

Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process. Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com. Topics Covered: 02:10 - How to track revenue by keywords? 04:24 - How to structure your Apple Search Ads campaigns? 06:30 - What are the default rules and automation you should set up from the beginning? 12:55 - Can you track search ads all on your own? 14:37 - How to see the keywords listed under "low volume terms"? 16:00 - Is there a way to optimize download/install ratio from Search Ads? 17:21 - 85% of your downloads should open your app 19:46 - How does ASA impact ASO? 24:58 - Can you hack ASA by having a high CPT but low CPA? 27:58 - App Audit: Stand up! Smart reminder 39:00 - Should we switch to 3-day vs 7-day trial? 40:15 - Subscription hack - yearly subscription with no trial 42:33 - Keyword level attribution on ASA Basic vs Advanced 45:39 - How long should we running ASA as a new app? 47:59 - What’s the ideal starting cost-per-tap (CPT)? 49:11 - What to do when your keywords are not getting visibility on ASA 53:33 - App audit: Note Quest 1:01:32 - Advice on bidding for your competitors' names on search ads? 1:03:40 - Why would a competitor bid on your brand name if your app is small? You can watch this video: https://youtu.be/VDyVWdngsW8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

30 Aug 20211h 10min

850: Should You Move Off Mobile?

850: Should You Move Off Mobile?

Today's guest has had major success with mobile games driving over 70 million players over the last 10 years! So why is he moving away from mobile to the PC / Console space? You will discover: - Why they are moving away from mobile - How to decide between a premium paid game vs free to play - Tools to do market analysis for the PC / Console space - His thoughts on how ads deter the game experience - How to get a partnership with a publisher - The marketing channels for PC / Console games - How setting a deadline helps you make a big decision Rob Segal is the Co-Founder at Get Set Games. Show Mentions - SteamSpy - Baldi's Basics - Frostpunk SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

26 Aug 202144min

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