How legacy brands can innovate like startups with Nicole Ayers, Business Unit Director @ General Mills

How legacy brands can innovate like startups with Nicole Ayers, Business Unit Director @ General Mills

Nicole Ayers has built a career out of scaling brands that make mealtime 1000x more fun. She once managed cereal icons like Lucky Charms and Cinnamon Toast Crunch. These days, she's all about four-legged foodies. Partnering with Curiosity, Nicole and Blue Buffalo are stepping into the fresh pet food game with their newest product innovation: Love Made Fresh.

In this episode, Nicole pulls back the curtain on how you can confidently bring new product innovations to market, why you should never let consumer testing dictate the fate of your work, and how to make the most of your marketing dollars.

What you'll learn in this episode:

  • The keys to a successful new product launch

  • Why Glossier has the best product launches

  • Nicole's thoughts about AI-generated spots

  • Brand-building strategies Blue Buffalo can learn from Lucky Charms

  • General Mills' strategy behind Edgard & Cooper's exclusive partnership with PetSmart

  • The secret to selling bold creative to companies like General Mills

  • How to maximize your marketing dollars against big category spenders

  • How to know when the strategy and creative are right

  • Why concept testing shouldn't be the final verdict for creative

  • How to turn your "thinks" into "knows" by asking the consumer

  • A BTS look at Cinnamon Toast Crunch's cereal cannibalism campaign



Resources:



Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(42)

The questions every winning pitch must answer with presentation coach Ben Levy

The questions every winning pitch must answer with presentation coach Ben Levy

Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pi...

2 Jun 35min

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer   Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's ...

5 Mai 50min

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

Christy and Whit Hiler are the powerhouse duo driving huge growth for Cornett, the nationally acclaimed, independent ad agency based in Lexington, Kentucky.    Since becoming Cornett's owner in 2020, ...

16 Apr 30min

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US   Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping cul...

7 Apr 29min

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off, Founder and CEO of LERMA/   Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the yea...

3 Mar 38min

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups,...

3 Feb 43min

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group    Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands l...

20 Jan 43min

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

What CMOs need to know about Gen Alpha with Mintel's Director of Consumer Trends, Diana Kelter     Diana Kelter, Mintel's Director of Consumer Trends, is always one step ahead of where consumer behavi...

6 Jan 46min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
aftenbladet-intervjuer
pengepodden-2
rss-pa-konto
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
utbytte
okonomiamatorene
liberal-halvtime
lederpodden
pengesnakk
rss-politisk-preik