The Four Priorities of Winning New Business

The Four Priorities of Winning New Business

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped.

Links

"The Only New Business Indicator That Matters" 2Bobs episode

"Assume an Advantaged Player" 2Bobs episode

"Slapping Down Your Childlike Glee" 2Bobs episode

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Episoder(241)

Is "Agency" Still the Right Word?

Is "Agency" Still the Right Word?

Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.

10 Feb 202125min

Let's Talk About Money

Let's Talk About Money

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.

27 Jan 202132min

The Enemy Within

The Enemy Within

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.

13 Jan 202129min

Holding Opposite Perspectives in a Healthy Tension

Holding Opposite Perspectives in a Healthy Tension

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itse...

30 Des 202030min

Slapping Down Your Childlike Glee

Slapping Down Your Childlike Glee

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

16 Des 202034min

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.

2 Des 202021min

Big Clients Vs Small Clients

Big Clients Vs Small Clients

Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.

18 Nov 202036min

The Great Migration

The Great Migration

As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.

4 Nov 202029min

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