The Four Priorities of Winning New Business

The Four Priorities of Winning New Business

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped.

Links

"The Only New Business Indicator That Matters" 2Bobs episode

"Assume an Advantaged Player" 2Bobs episode

"Slapping Down Your Childlike Glee" 2Bobs episode

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Episoder(241)

Foibles of an Executive Leadership Team

Foibles of an Executive Leadership Team

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

21 Okt 202029min

Transcending Timesheets

Transcending Timesheets

David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

7 Okt 202032min

How Our Deepest Fears Shape Our Approach to Business

How Our Deepest Fears Shape Our Approach to Business

David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

23 Sep 202032min

Objections to Specialization

Objections to Specialization

In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

9 Sep 202030min

Do Generalists Really Triumph Over Specialists?

Do Generalists Really Triumph Over Specialists?

David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

26 Aug 202024min

The Rungs You Can Reach on the Ladder of Lead Generation

The Rungs You Can Reach on the Ladder of Lead Generation

Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.

12 Aug 202036min

The Journey From Generalist to Specialist

The Journey From Generalist to Specialist

David and Blair address a listener request to go over the challenges that principals often go through once they decide to reposition their firm.

29 Jul 202034min

How and When to Talk About Your Firm

How and When to Talk About Your Firm

Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.

15 Jul 202026min

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