#32: Shell’s Loyalty Purpose – “To Understand”

Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers. It's "...

28 Feb 20215min

This audio article introduces the exciting loyalty programme for sushi lovers in Norway. Sabrura Sushi has created a community of loyal customers it calls "goldfish". Its programme includes an app to...

21 Feb 20217min

MOL Group is a leading international integrated oil company in Central Eastern Europe, with nearly 2,000 retail fuel stations in thirty countries. It's also the region’s largest coffee retailer and is...

14 Feb 20217min

Yuu Rewards is an innovative coalition loyalty programme launched in Hong Kong in July 2020. This audio article describes how the programme works and why it's proving so popular, ranging from its ext...

7 Feb 20217min

Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit. This article discusses one way that un-spent loyal...

31 Jan 20216min

Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed. It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming ...

24 Jan 20218min

As one of the most exciting concepts emerging in convenience retail, subscription programs offer retailers the potential to drive even greater loyalty with consumers. Racetrac Rewards is one of the f...

17 Jan 20216min

Circle K is one of the world's most respected retail brands, operating gas stations, convenience stores and also the world's largest car wash network with over 2,750 locations across Europe and North ...

10 Jan 202113min