Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills

In this episode, Matt chats with Amy Leann Wills. Amy is a marketing consultant, the VP of Marketing at TAG, and a personal branding expert. Matt and Amy discuss the following and more in this episode: Should your company be on TikTok? How should your content change on TikTok? How to grow a community The difference between your company's brand and your personal brand More! Three Takeaways 1. Just show people on Tiktok that they can enjoy working with your brand. It doesn't have to be so complicated. Think of what your ideal clients should be and just walk them through the steps of what you want them to do. 2. Consistency is always the key. Determine the right of your consistency and don't be overwhelmed by any social media platforms. 3. To grow followers, you need to actually want to engage with your audience. It's all about building a community and should never be a numbers game. Subscribe Now! Apple | Google | Spotify Ways we can help you: -> Want to grow your payroll company? Click here. -> Looking for easy-to-use White Label HR Software? Click here. -> Want to sell your payroll business or make a partial exit? Click here. -> Want to grow your personal brand on LinkedIn? Click here. Enjoying the show? *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters About the Guest Hey there 👋🏻 I'm Amy... Quick facts: I'm a marketing whiz, Enneagram 6, outdoor-loving, Office enthusiast, mom of 2. Ohhh.. you want to know MORE.. here goes... ✨I love this current season of life. I spent most of my adult life in the pharmaceutical industry in a fast-paced compounding pharmacy. I loved my job but something was missing. I worked alone nearly all the time! While I work well alone, I also enjoy the motivation that comes with working with others. It took me ten years and A LOT of stepping out of my comfort zone, but I finally found my dream job. ✨Outside of work, I love to volunteer with various organizations. I adore working on service projects to benefit others in my community. In 2017, I worked with the March of Dimes and helped raise over $72,000, and in 2018, we raised over $60,000 in a single event. In 2019, I helped raise over $52,000 in sponsorships for Charity Ball hosted by the Junior Auxiliary. That event raised over $100,00 to support projects in our area. ✨When I'm not working or volunteering, I just like being with my family. I have two little boys and love to find ways to explore the great outdoors with them. I also LOVE getting to know new people! Please reach out and share a story or fun fact with me! Memes and Office quotes are my love language. I genuinely love making new connections and learning more about