Payrollin'22 Aug 2025

How Do Payroll Firms Make the Inc. 5000 List? Chris Caputo Reveals How Zuma Did It 4 Years in a Row

What is needed for a payroll company to make the Inc. 5000 list and do it four years in a row? In this episode, Matt Vaadi sits down with Chris Caputo, CEO of Zuma Payroll, to uncover the strategies that helped his company earn a spot on the Inc. 5000 list four years running. From carving out a niche in construction and union payroll to going head-to-head with industry giants, Chris shares the mindset and tactics behind Zuma’s rapid growth. 🔑 Key Takeaways: How Zuma successfully pivoted from credit card processing into payroll. Why specializing in construction and union payroll created outsized opportunities. The sales process shifts from competing on price to selling on value. Building trust through 350+ five-star Google reviews. Competing with ADP and Paychex in a crowded market. Training and leadership strategies that built a resilient sales team.The future of payroll: AI, technology, and why referrals still matter most. 👉 If you want to know how a payroll company can scale in a competitive space and learn the strategies behind Zuma Payroll’s 4x Inc. 5000 growth, this episode is a must-listen. 🗣 If you lead a payroll company, this is for you. Join the Payroll Innovation Group for insights, playbooks, and conversations that move the needle. https://www.facebook.com/groups/payrollinnovation 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🖥️ Need an easy-to-use White Label HR Software solution? https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the Guest Find Chris on LinkedIn here: https://www.linkedin.com/in/chris-c...

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Episoder(85)

How to Build the Referral Relationships That Actually Send You Deals

Most payroll reps are chasing the wrong CPA partners. Here's the framework that fixes it. In this episode, Matt Vaadi breaks down the 10V4 program — the exact partner strategy his team uses to gener...

30 Jun 12min

How to Grow Payroll Revenue Without Finding a Single New Client

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the rev...

25 Jun 18min

BambooHR, Paylocity, and Asure Just Launched Managed Payroll. Now What?

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11 Jun 27min

What’s the Current Average for Employee Benefits? $753 Premium, 78% Employer Paid

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28 Apr 43min

I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)

I drove three hours. No agenda, no idea what I was walking into to spend half a day inside Vensure Employer Services headquarters. What I saw was nothing like what I expected. 105 acquisitions. 8 dea...

17 Apr 27min

The PEO Industry Lost 40% of Its Players. What's Next?

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/Matt recently joined Pete A. Tiliakos and Julie Fernandez on the HR & Payroll 2.0 Podcast...

26 Mar 1h

The Advice That's Killing Your Business (Focus vs. Everything)

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ "Focus on one thing" is the most repeated business advice on the internet right now. It...

13 Mar 47min

What is Vibe Coding? How to Generate Leads In One Hour for Your Business (with Chris Clark)

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ In this episode, Chris walks through how he builds custom AI-powered sales systems with...

4 Mar 53min