Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)

No more sales burnout! Learn how to set up a repeatable system that keeps your pipeline full and your business growing. In this episode of Payrollin’, Matt Vaadi shares the exact 8-touch sales campaign template he’s used to generate consistent payroll and PEO clients for 20 years. Whether your pipeline’s empty or you just want predictable leads every month, this step-by-step walkthrough shows you how to: ✅ Identify your ideal payroll client profile ✅ Build a repeatable 4- to 6-week sales campaign ✅ Automate touches with email, LinkedIn, phone, and direct mail ✅ Track metrics so you know what’s actually working ⏰ TIMESTAMPS: 0:00 - Intro: Frustration with sales progress 1:35 - Random Acts of Sales: Feast or famine sales pipeline 2:03 - Campaign Effectiveness: Creating repeatable results 3:03 - Systems Problem: Lack of a repeatable method 4:01 - Delegating Tasks: Who should handle campaign execution? 5:38 - Sales Campaign Overview: The 8-touch process 6:00 - Target Account Profile: Defining your ideal customer 7:02 - Geographic Focus: Targeting local markets 8:01 - Campaign Messaging: Why go local? 9:23 - Emotional Appeal: Leading with emotions in sales 10:04 - Key Differentiators: Standing out from competitors 10:37 - Overcoming Objections: Proactively addressing concerns 11:02 - First Meeting: Selling the meeting, not the service 13:06 - Multi-Phase Campaign: Using phone, in-person, and emails 15:16 - Direct Mail: Increasing conversion with physical mail 17:12 - Phone Calls: Using calls effectively 19:00 - Email Follow-ups: Short, value-driven emails 21:09 - LinkedIn Requests: Leveraging LinkedIn in outreach 23:04 - Persistence: Tracking and optimizing campaigns 25:14 - Video Emails: Using Loom for engagement 26:38 - Final Follow-ups: Importance of persistence 27:12 - Automation: Streamlining the process for repeatability 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ bureau owners subscribed)→ https://www.payrollinpodcast.com/#subscribe/ 🎯 THIS WEEK'S RESOURCE: 📄 Payroll Sales Playbook → https://www.payrollinpodcast.com/resources/ 💡 SCALE YOUR BUREAU WITH OUR HELP: Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ Marketing That Works- Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner