Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Before algorithms ran the music business, Austin Dunn was already building his own.

In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks to turning underground records into viral movements.

He shares how those same tactics helped launch artists like 6ix9ine and Trippie Redd, and how a kid studying accounting turned his early experiments into a full-blown career in digital marketing.

If you’re an artist, manager, or strategist looking to understand how songs really break online, this conversation is your blueprint.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(270)

Inside the Playbook: Sickick on The Truth About Reinventing Yourself as an Artist

Inside the Playbook: Sickick on The Truth About Reinventing Yourself as an Artist

TikTok can give you attention fast. It can also box you in even faster.In this clip from The Manager’s Playbook, Sickick breaks down the real arc behind the “TikTok DJ” label, how remix momentum and a...

7 Feb 15min

Inside the Playbook: Sickick on How Bad Management Almost Ended His Music Career

Inside the Playbook: Sickick on How Bad Management Almost Ended His Music Career

In the music industry, careers don’t usually fall apart because of bad music. They fall apart because of bad management, broken systems, and artists not understanding their own business.In this clip f...

6 Feb 11min

The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

In the music industry, talent is never the only factor.Management is, systems are, ownership is and the ability to understand your own business before someone else understands it for you.In this episo...

3 Feb 54min

Inside the Playbook: Didier Morais on How PR Helps Artists Grow Fans & Streams

Inside the Playbook: Didier Morais on How PR Helps Artists Grow Fans & Streams

PR doesn’t work when the artist is missing from the plan.In this clip from The Manager’s Playbook, Didier Morais breaks down how music PR actually functions when it’s done right: artist involvement, s...

2 Feb 16min

Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers

Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers

PR isn’t press runs. It’s strategy, protection, and narrative control.In this clip from The Manager’s Playbook, Didier Morais breaks down what most artists and managers misunderstand about music PR: a...

1 Feb 12min

Inside the Playbook: Didier Morais on The Mindset Shift Artists & Managers Need to Grow

Inside the Playbook: Didier Morais on The Mindset Shift Artists & Managers Need to Grow

In this clip from The Manager’s Playbook, Didier Morais, founder of Vital Versatility PR, breaks down the part of the music business that decides who lasts: mindset, leadership, and staying calm under...

31 Jan 18min

Inside the Playbook: Didier Morais on What a Music Publicist Actually Does

Inside the Playbook: Didier Morais on What a Music Publicist Actually Does

In this clip from The Manager’s Playbook, Didier Morais, found of Vital Versatility PR, breaks down the part of the music business most artists skip: storytelling and adaptability.Because in today’s i...

30 Jan 12min

The Manager’s Playbook 052: Didier Morais - Music PR, Independent Artists, Storytelling & Career Strategy

The Manager’s Playbook 052: Didier Morais - Music PR, Independent Artists, Storytelling & Career Strategy

In this episode of The Manager’s Playbook, I sit down with Didier Morais, PR strategist, former journalist, and founder of Vital Versatility, to break down what real public relations looks like in tod...

27 Jan 2h 3min

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