Pilot Purgatory, Practical AI & Human Fears

In this episode, Nick Chubb and Raal Harris dig into the findings of a new Thetius research report commissioned by Marcura, which shows that while 81% of maritime organisations are piloting AI, only 11% have policies in place, and just 23% are training their people. They debate whether AI deserves its own strategy or should simply sit inside a broader technology plan, with Nick introducing the Thetius ADAPT framework as a way for leaders to cut through the hype and move beyond “pilot purgatory.”

They then turn to OrbitMI’s back-to-back acquisitions of Auqub and Galeforce, exploring why pairing agentic AI software with a traditional weather routing advisory business could be a smart hybrid play. The discussion unpacks how human expertise and automated platforms can coexist, and why trust and verification matter more in AI-driven systems than in traditional SaaS.

A major cyberattack on Iran’s shipping industry prompts a conversation on satcom vulnerabilities, IT/OT segregation, and why drills and resilience testing need to become the norm. From there, Nick and Raal dive into the human side of maritime, discussing seafarer isolation in the digital age, the double-edged sword of connectivity, and the undervalued role of emotional intelligence in crew management and leadership.

Looking ahead to London International Shipping Week, they share what’s on their agendas — from the Thetius Top 150 launch to panels on digitalisation, AI, and decarbonisation. They also highlight Marine Media Enterprises’ new Donate & Train initiative, blending e-learning with charitable giving.

To wrap up, a light-hearted debate over Elon Musk’s latest venture — “Macro Hard,” an AI-driven challenger to Microsoft — sparks reflections on branding, competition, and whether the tech billionaire can really pull it off.

Download the Thetius "Beyond the Hype" Report here.