IDS Podcast13 Aug 2024

Turning the Lens: Interior Design Photography and Branding with Brian Berkowitz

In this episode of The IDS Podcast, Estelle Weiss takes over as guest host to interview Brian, an accomplished interior design and architectural photographer. Brian shares his extensive experience, emphasizing the importance of photography in branding for interior designers. He highlights how photography can significantly impact a designer's portfolio, helping secure awards and attract new clients.

Brian delves into the concept of branding, stressing that it encompasses more than just logos and colors; it includes the overall customer experience. He explains that brand identity, voice, and values are crucial, with photography playing a pivotal role in brand identity. For designers, choosing the right photographer involves ensuring creative consistency and finding a style that resonates with their vision. Brian advises designers to create mood boards from shelter magazines to identify their preferred photographic style.

The discussion also covers the advancements in technology, such as shooting tethered, which allows for real-time collaboration between photographers and designers. This method enhances the efficiency and quality of photo shoots, ensuring that the final images align with the designer's vision.

Brian underscores the significance of budgeting for professional photography and integrating it into project costs. He also touches on legal considerations, such as copyright laws and proper usage licenses, ensuring both photographers and designers are protected.

For designers looking to elevate their brand, Brian's insights offer valuable guidance on leveraging professional photography to create a cohesive and compelling visual identity.

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Episoder(26)

IDS Podcast S3E6: Swatched — Inside Long Island's Biggest Design Gala

This one's all about Swatched, IDS Long Island's design competition and gala that only rolls around every other year — and this fall marks the eighth one. Brian sits down with the two co-chairs runnin...

8 Sep 30min

IDS Podcast S3E5: Infinity Drain and the Case for American-Made Design

Ever notice how shower drains went from an afterthought to an actual design feature over the last decade? This episode digs into why. Brian sits down with Mike Rizzuto, National Technical Sales at Inf...

1 Sep 38min

IDS Podcast S3E3: Styling a Room for the Camera with Jamie of JBT Designs

There's a strange math in the design world: eight months to a few years building a room, one afternoon to shoot it, and then those photos represent your work for the next five or ten years. That's exa...

25 Aug 32min

IDS Podcast S3E3: Designing Hope at the Stony Brook Ronald McDonald House

On this episode of the IDS Podcast, I sat down with Jennifer Nicholson, Chief Operating Officer of Ronald McDonald House Charities New York Metro, to talk about a project that means a lot to our IDS L...

18 Aug 39min

IDS Podcast S3E1: Inside a Trade-Only Showroom & Building a Design School with Sal Campitiello

This week Brian sits down with Sal Campitiello of East End Interiors, a name just about every designer on Long Island already knows. Sal is past president of the IDS Long Island chapter and has also s...

11 Aug 38min

IDS Podcast S3E1: Inside IDS National with Joe Calise

Joe Calise is back on the IDS Podcast — and this time we're not talking smart home systems. Joe first joined me in Season 1 to talk about Sights and Sounds, his home integration business, but this epi...

4 Aug 39min

Jennifer McGraw on Getting Designers Published & Building Authority Through PR

In the season two finale of the IDS Podcast, host Brian Berkowitz sits down with Jennifer McGraw, a Long Island-based publicist specializing in PR for interior designers. With a background rooted in l...

9 Sep 202545min

The Next Wave: Young Professionals Transforming Design

In this episode of the IDS Podcast, host Brian Berkowitz sits down with three rising voices in the interior design industry—Joey from Sights N Sounds, Jessica from Country Carpet, and Hailey from Elem...

2 Sep 202543min