006: 3 Keys of Social Media from Sheer Wisdom

Welcome to the What is Really Important podcast, hosted by Kirk White and Christina Sheer. This is the show that hopes to bring you engaging conversations about life changing transformations.

Today’s episode includes all things social media. Its importance, engaging your audience, and targeting leads are all discussed. Christina recently quit her job, started a new business, and moved across the country during a pandemic. She is able to provide unique insights as Kirk discusses how God’s economy provides.

Kirk touches on how churches are struggling with the social media aspect of the pandemic and asks Christina how her business could help with promoting businesses online. Christina tells us a big culprit is “posting paralysis”.

Christina brings up the importance of having inclusive content and her “PIE” formula for engaging content, including which industries it can be effective for. Social media marketing can take up to 50 hours per week and Christina dives into how a simple content calendar can help. In the “new normal”, you have to have an online presence and stand out among the crowd. Kirk and Christina discuss how an investment in a social media strategist can help you to gain more business. We hear about how to drive traffic towards your website.

To finish up the episode, Christina gives us a gift: her “Top Digital Tools for Social Media Success.” She would love it if you could subscribe to her e-mail list. Simply send her an e-mail to get your free copy.

Find out more about Kirk White: https://www.goaltosucceed.com

Find out more about Christina Sheer: https://www.christinasheer.com

Christina’s “Top Digital Tools”: http://www.sheerwisdom.co/tools