Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get”  | DSH #1635

Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Jennifer Sey — former Levi’s CMO, bestselling author, filmmaker, and founder of XXXY Athletics — joins the show for one of the most wide-ranging and honest conversations we've had. She opens up about why she built an athletic brand dedicated to protecting women’s sports, why she refuses to manufacture products in China, the realities of global supply chains, and what big brands get wrong about their customers. ⭐ WHAT YOU’LL LEARN 🧵 Why transparency in factories matters — and why she won’t touch China manufacturing 🏅 The biological and safety factors shaping today’s women’s sports debate 🏢 How Levi’s successfully rebranded after a decade of decline 🏃‍♀️ What big brands get wrong about female athletes 💥 Why the American Eagle Sydney Sweeney campaign went viral 📉 How Cracker Barrel & Bud Light misread their core customers 🧠 The psychology of branding, nostalgia & customer loyalty 📚 What really happened inside public schools during long lockdowns 🚨 Why homelessness, crime & urban decline are accelerating 👨‍👩‍👧 How parents are navigating education today — public, charter, private & homeschooling 🎽 Why she believes women’s spaces and sports need clearer rules 📍 The future of apparel manufacturing in the U.S. CHAPTERS 00:00 – Why Her Apparel Brand Refuses China Factories 01:10 – Introducing Jennifer Sey & XXXY Athletics 02:20 – Protecting Women’s Sports & Working With Riley Gaines 03:40 – NCAA, Politics & Title IX Debates 05:10 – Injuries, Safety & Fairness in Competition 06:20 – Why She Started the Brand After 23 Years at Levi’s 07:45 – Nike Controversies, Female Athletes & Industry Hypocrisy 09:00 – Her Own Gymnastics Abuse Story & Whistleblower Journey 10:15 – Levi’s: Rebranding, Customer Insight & Global Marketing 11:30 – Viral Campaigns: Cracker Barrel, Bud Light & American Eagle 12:40 – Why Some Executives Are Out of Touch With Customers 13:50 – COVID Lockdowns, Public Schools & Political Shifts 15:05 – Crime, Homelessness & Leaving San Francisco 16:15 – Parenting, Public Schools & Language-Based Charters 17:20 – Denver, Culture Shifts & Moving for Safety 18:30 – Gender Laws, Pronouns & Business Liability 19:45 – Olympics, Testing Policies & Global Standards 21:00 – Coaching Culture, Abuse & Reform in Youth Sports 22:20 – Closing Thoughts & Her Hope for Women’s Sports 🎙️ APPLY OR CONNECT 👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application 📩 Business inquiries / sponsors: jenna@digitalsocialhour.com 👤 GUEST: ♟️Jennifer Sey - https://www.instagram.com/jenseysf/ 💼 SPONSORS QUINCE: https://quince.com/dsh 🎧 LISTEN ON 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 📸 Sean Kelly Instagram: @seanmikekelly ⚠️ DISCLAIMER The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice. We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program. 🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1648)

FaZe Nikan Is Going All In On Boxing | Digital Social Hour #112

FaZe Nikan Is Going All In On Boxing | Digital Social Hour #112

On today's episode of Digital Social Hour, we sit down with Faze NiKan and discuss the future of his boxing career and if he plans on making a comeback to YouTube. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Sep 202329min

How Omar Elattar Created a Top 5 Business Podcast | Digital Social Hour #111

How Omar Elattar Created a Top 5 Business Podcast | Digital Social Hour #111

On today's episode of Digital Social Hour, we sit down with Omar Elattar and discuss how he built one of the biggest business podcasts in the world. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Sep 202334min

He Makes Millions Day Trading Stocks! | Nour Trades #110

He Makes Millions Day Trading Stocks! | Nour Trades #110

On today's episode of Digital Social Hour, we sit down with Nour Trades and discuss him getting robbed in LA, making millions with stocks, and what it was like dropping out of college without telling his parents. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Sep 202328min

He Sells Luxury Cars for a Living! | Nick Dossa Digital Social Hour #109

He Sells Luxury Cars for a Living! | Nick Dossa Digital Social Hour #109

On today's episode of Digital Social Hour, we sit down with Nick Dossa and we talk about how he build up a 9-figure luxury car brand and where he sees the luxury car market going. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5Jn7LXa... Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Sep 202334min

BitBoy Crypto Talks About the Future of Crypto | Digital Social Hour #108

BitBoy Crypto Talks About the Future of Crypto | Digital Social Hour #108

On today's episode of the Digital Social Hour, we sit down with Bitboy Crypto to talk about the future of crypto and potentially moving to Dubai BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Sep 20231h 2min

She Makes a Living Baking Cakes | Alla Driksne Digital Social Hour #107

She Makes a Living Baking Cakes | Alla Driksne Digital Social Hour #107

On today's episode of Digital Social Hour, we sit down with Alla Driksne and talk about her rough past and how she has bounced back and made a living off her passion of baking cakes. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Sep 202336min

Credit Hacking & Section 8 | Derek Boone, Kenneth Smith & Ramel Newerls Digital Social Hour #106

Credit Hacking & Section 8 | Derek Boone, Kenneth Smith & Ramel Newerls Digital Social Hour #106

On today's episode on The Digital Social Hour, we set down with Derek Boone, Kenneth Smith & Ramel Newerls to discuss credit hacking, section 8 housing and how to make money off storage lockers. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Sep 202335min

How Jad Kantari Made MILLIONS with Dropshipping and Retired His Family | Digital Social Hour #105

How Jad Kantari Made MILLIONS with Dropshipping and Retired His Family | Digital Social Hour #105

AWS Startups GenAI Day - Build Generative AI on AWS - One Day Virtual Event - Thursday September 14th @ 9:00AM PST - Register Now https://rmbrnd.com/GenAI23 Virtual product placement by Rembrand https://www.rembrand.com On today's episode of The Digital Social Hour, Jad Kantari reveals how he made millions with dropshipping, how tough it was not seeing his family for 10+ years and why he practices gratitude on a daily basis. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Sep 202332min

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