The persuasive power of profanity
Warning. This episode contains explicit language. In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or...
27 Mai 202425min
The speech that put a man on the moon
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax ...
20 Mai 202426min
“Don’t be fooled by this sales trick” Chris Voss
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.bla...
13 Mai 202427min
FBI hostage negotiator shares his worst mistakes
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: ht...
6 Mai 202425min
10 pricing tips from 10 pricing experts
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universi...
29 Apr 202417min
“It's How McDonald’s Make Men Binge” Rory Sutherland
In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to m...
22 Apr 202432min
6 scientifically-proven persuasion techniques
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course R...
15 Apr 202418min
The overlooked secret to better writing
I wish I had followed Prof Todd Rodgers’ advice earlier. Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list...
8 Apr 202421min
