640: Beyond the Barbell

In this episode, Sal, Adam & Justin speak with Ben Alderman & Blair Morrison of the Beyond the Barbell podcast about the evolution of CrossFit, leadership, starting a gym, training, the future of fitness and more. You can find Ben and Blair at www.btbpodcast.com and @btbpodcast on Instagram. What got them into the fitness industry? (3:37) Where did the transition to CrossFit happen? (10:26) What do they think of the volume of CrossFit boxes? What makes them fail? (21:16) What has made them successful? How did you separate yourself from the rest? (26:00) Culture makes a gym Where did their leadership skills come from? Train their trainers? (30:12) Adjust your personality to fit the customer What is the average cost to open box/gross revenue for a year? (50:11) Anywhere Fit Travel / How do you diversify your business? (59:10) Do what I say, not what I do What did you do for work before becoming CrossFit box owner? (1:12:05) Where do they see the future of CrossFit? See more specialized facilities? (1:15:15) Do they feel their business would thrive off one great location, rather than spreading out into multiple locations? (1:23:55) Providing what the demographic needs/Different heartbeats at each location Do what you can Related Links/Products Mentioned: How Curves Fitness Centers Became one of the Fastest Growing Franchises Ever (article) Grizzly Bear Attack - Todd Orr – (YouTube) Anywhere Trips | Anywhere Fit (website) Dad Bod Athletics (website) Featured Guest & People Mentioned: Beyond the Barbell (podcast) (@btbpodcast)  Instagram Ben Alderman | Crossfit Iron Mile (@ironmile_ben)  Instagram Blair Morrison | Anywhere Fit  (@morrison_blair)  Instagram Ronnie Coleman (@BigRonColeman)  Twitter Mikko Salo (@mikkosalo63)  Instagram Neal Maddox (@nealmaddox ) Instagram Robb Wolf (@dasrobbwolf)  Instagram Greg Glassman (@CrossFitCEO)  Twitter Jason Khalipa (@jasonkhalipa)  Instagram Nick Saban Todd Orr Conor McGregor (@TheNotoriousMMA)  Twitter Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)