Joseph Jaffe: Why Customer Retention is the New Acquisition
Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on why businesses sh...
31 Mar 201613min
Sangram Vajre: The #FlipMyFunnel Virtual Summit
Sangram Vajre is the Co-Founder and CMO at Terminus and the Founder of the FlipMyFunnel movement. He shares his thoughts on the ascendence of ABM, it's biggest challenges, and what to expect at the Fl...
30 Mar 201614min
Kyra Reed: Creating an Authentic Social Voice
Kyra Reed is a nationally recognized digital marketing consultant and Co-Founder of the MTO Agency. In this episode we discuss how companies target and engage with audiences differently on social, whi...
30 Mar 201614min
Noteblox: Growth of the MarTech Stack
David Ostrov is the CEO of Noteblox and a veteran in the marketing software space. In this episode, we take a look at how the growth of enterprise marketing software, what that change means for market...
29 Mar 201612min
DDB: The Art and Science of Storytelling
Wendy Clark is the CEO of DDB North America, a highly ranked, worldwide advertising agency with clients such as State Farm, McDonalds, Johnson and Johnson, and Hertz. She joined the B2B Nation as part...
24 Mar 201614min
Revinate: Transparent and Responsive Marketing
Carrie Murphy is the Marketing Content Manager at Revinate, Hotel Operations, Marketing & Revenue Software. In this episode she shares her thoughts on what marketers can learn from the hotel customer ...
21 Mar 20169min
SendGrid: Creating Value Through Customer Communication
Jillian Wohlfarth is the Director of Content at SendGrid, a cloud-based customer communication platform. In this episode she shares her thoughts on their motto, getting the right message, to the right...
18 Mar 201614min
Robbie Kellman Baxter: Achieving Lifetime Customer Value
Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketi...
16 Mar 201611min
