Engagio: Five Key Metrics for Account-Based Marketing
Jon Miller is the Founder and CEO of Engagio, an all-in-one platform for account-based marketing. In this episode, he shares his thoughts on the growth of ABM, some of its biggest challenges, his key ...
15 Mar 201611min
LeanData: Throwing out the MQL as a KPI
Adam New-Waterson is the CMo at Lean Data, a lead management solution looking to simplify B2B sales. In this episode of B2B Nation, he shares his thoughts on how LeanData has changed the way thier sal...
14 Mar 20169min
G2 Crowd: Exposed Sales and Marketing
Adrienne Weissman is the Chief Marketing Officer at G2 Crowd. She shares her thoughts on what exposed selling means to her, why you should have a strong review strategy, FlipMyFunnel, and more! Check...
11 Mar 201611min
Matt Heinz: Optimizing Sales Pipeline Contribution
Matt Heinz is the President of Heinz Marketing, a B2B marketing and sales acceleration firm that delivers measurable revenue results. He shares his thoughts on pipeline strategy, marketing execution, ...
4 Mar 201613min
SiriusDecisions: The Overlap of Account Based and Customer Marketing
Megan Heuer is the Vice President and Group Director at SiriusDecisions, a leading global B2B research and advisory firm. She shares her thoughts on customer marketing, its relationship to ABM, the fu...
3 Mar 201610min
Bizible: The Pipeline Marketing Revolution
Dave Rigotti is the Head of Marketing at Bizible, marketing analytics and attribution software that enables companies to measure and optimize for revenue. He shares his thoughts on marketers' current...
2 Mar 20167min
Acxiom: The Science of Data and Art of Creative
Suzanne Darmery is the Executive Creative Director and David Schey is the Director of Analytics at Acxiom Impact. They share their thoughts on one-to-one personalized messaging, the growth of multicha...
23 Feb 201614min
Pipedrive: Why Sales Motivation Matters
Tom McCarty is the SVP of Sales Support and Business Development at Pipedrive, sales CRM and pipeline management software. He shares his thoughts on the current importance of sales motivation, how pro...
18 Feb 201613min
