WhatCounts: Sending What Counts (Email)
Fawn Young is the Senior Marketing Strategist at WhatCounts, an email service provider that helps marketers send what counts. She shares her thoughts on email personalization, list hygiene, the import...
17 Feb 201615min
GetResponse: Learning From A 2006 Marketing Automation Campaign
Michał Leszczyński is the Content Marketing Manager and Magdalena Ciszewska is the Enterprise Marketing Manager at GetResponse. They share their thoughts on the Thompson Holiday Travel Agency, relatio...
17 Feb 201615min
Pardot: Developing and Optimizing Content Themes
Shannon Duffy is the VP of Marketing at Pardot. She shares her thoughts on content themes, landing page optimization, lead scoring, MarketingSherpa Summit, and of course marketing. Find out more abou...
16 Feb 201613min
Cision: The Growth and Impact of Communities
Stacey Miller is the Senior Manager of Journalist Community Engagement at Cision. She shares her thoughts on the impact of communities on brand engagement, media intelligence, the future of PR, and ...
16 Feb 201616min
The Economist: The Value in Magazine and Content Brands
Paul Rossi is the President of The Economist Group, the leading source analysis on international business and world affairs. He shares his thoughts on the current state of the magazine, the growth of ...
2 Feb 201620min
Google: 1 Human Year = 7 Internet Years
Lars Bastholm is the Global Chief Creative Officer at THE ZOO, Google’s creative think tank for brands and agencies. He shares his thoughts on the importance of partnership and collaboration, the grow...
2 Feb 201614min
Avangate: The Evolution of Commerce Automation
Raj Badarinath is the VP of Marketing and Growth Services at Avangate. He shares his thoughts on the past, present, and future of commerce automation as well as revenue leakage and how to turn that in...
2 Feb 201618min
Kristina Halvorson: Content Strategy vs. Advertising
Kristina Halvorson is the CEO of Brain Traffic. She shares her thoughts on her biggest takeaways from Content Marketing World, what brands should think about before developing content, and whether B2B...
29 Jan 20168min
