Totango: Customer Success And Why It Takes Two
Kaiser Mulla-Feroze is the CMO at Totango, software that coaches Customer Success teams one step at a time. He sat down to share his thoughts on everything from similarities with CRM, understanding op...
28 Jan 201616min
Robert Rose: Content Marketing World Recap
Robert Rose is the Chief Strategy Officer for the Content Marketing Institute. He shares his thoughts on some of the biggest takeaways from CMW this year, the future of live video, John Cleese, and mo...
28 Jan 20169min
Ann Handley: Mapping Content Strategy to Business Goals
Ann Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more! Find ou...
28 Jan 201616min
Joe Pulizzi: Is Nick Offerman The Ultimate Content Marketer?
Joe Pulizzi is the founder of the Content Marketing Institute, a group looking to advance the practice of content marketing, through online education, print, and in-person events. He sits down to shar...
28 Jan 201617min
Hubspot: Aligning More Than Sales and Marketing
Emma Snider is the Section Editor for the HubSpot Sales Blog. She shares her thoughts on the importance of data, attribution, the growing strength of customers and more! Find out more about the Hubsp...
28 Jan 201613min
Simply Measured: Using Social Media for Lead Generation
Lucy Hitz is the Content Marketing Producer at Simply Measured, a leading social media analytics provide in-depth measurement and reporting. She shares her thoughts on how B2B marketers can learn fro...
26 Jan 201614min
Sujan Patel: Growth Hacking Your Content Marketing
Sujan Patel is the Co-Founder of Content Marketer and Narrow.io. He shares his thoughts on growth hacking, some trends in content marketing, and the importance of building your personal brand. Find ...
26 Jan 201616min
Mailigen: Data In Email Marketing Campaigns
Janis Rose is the Co-Founder of Mailigen, a SaaS company looking to help users create responsive email campaigns, get feedback using online surveys, save time setting up autoresponders.. He shares his...
26 Jan 201613min
