Moz: The Impact of UX and SEO
Rand Fishkin is the Wizard of Moz, Marketing Analytics Software for Search, Links, Social, and Brand. He shares his thoughts on the relationship between content and SEO, how Google algorithms are chan...
29 Jan 20167min
Sprinklr: Finding KPIs for Social ROI
Jeremy Epstein is the VP of Marketing at Sprinklr, a social experience management platform. He shares his thoughts on leveraging social data for business transformation, real time personalization, the...
29 Jan 201614min
CEB: Challenger Customer Panel Discussion
This podcast was recorded on site at the CEB Sales and Marketing Summit in Las Vegas, Nevada and dives into the Challenger Customer as well as the themes and trends from the conference. Guests include...
28 Jan 201622min
Pardot: Creating and Cultivating Personas
Maureen Flaherty is an email Marketing and Campaign Specialist at Pardot, B2B Marketing Automation software. She shares her thoughts on personas, the importance placed on lead scoring, content strateg...
28 Jan 201612min
Salesfusion: Driving the Right Buyer’s Experience
Malinda Wilkinson is the CMO at Salesfusion, a leading marketing automation platform for mid-sized B2B businesses. She sat down to share her thoughts on everything from the customer journey, lead scor...
28 Jan 201618min
Salesforce: Does the "Customer Journey" Exist?
Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book....
28 Jan 201617min
Oktopost: The Difference Between B2B and B2C Social Media
Daniel Kushner is the Founder of Oktopost, social media management for B2B marketing. He sits down to share his thoughts on everything from social media ROI, employee advocacy, and the best time of da...
28 Jan 201610min
Sailthru: Why You Should Learn to Treat Every Customer Differently
Cassie Lancellotti-Young is EVP, Customer Success at Sailthru, omnichannel personalization and marketing automation software. She sits down to share her thoughts on everything from predictive marketi...
28 Jan 201613min
