Hidden Brain

Fake news may seem new, but in reality, it's as old as American journalism. This week, we look at a tension at the heart of news coverage: Should reporters think of the audience as consumers, or as c...

26 Jun 201825min

Why are we so often pulled into memories of the past? This week, two emotions we just can't shake: regret and nostalgia. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information a...

22 Jun 201849min

As many as 40 percent of students who intend to go to college don't actually show up to their new campuses in the fall. Education researchers call this phenomenon "summer melt," and it has long been a...

19 Jun 201824min

Anyone who's tried (and failed) to follow a diet knows that food is more than fuel. This week, we dig into the psychology behind what we eat, what we spit out, and when we come back for more. Hosted b...

12 Jun 201826min

There can be a lot of psychological noise involved in teaching. But what if we replaced all that mental chit chat....with a click? This week, we explore an innovative idea about how we learn. It will ...

5 Jun 201849min

Many parents think they can shape their child into a particular kind of adult. Psychologist Alison Gopnik says the science suggests otherwise. This week, we revisit our December 2017 conversation with...

29 Mai 201827min

All of us are time travelers. We go back in history to turning points in our lives, and imagine how things could have turned out differently. Psychologists refer to this as "counterfactual thinking." ...

22 Mai 201828min

How many ads have you encountered today? On this week's radio replay, we discuss the insidiousness of advertising in American media. We begin with new reporting about the effects cereal commercials ha...

18 Mai 201848min